SEO & AI Search Lead

SoftrSoftr·Remote(Berlin)
Other
SEMrushAhrefsProgrammatic

WFA Digital Insight

The intersection of SEO and AI is redefining the digital landscape, with demand for specialists in this field growing exponentially. As companies like Softr pioneer AI-native platforms, the need for experts who can navigate both classic search and AI layers has never been more pressing. With the market for AI-enhanced solutions expected to boom, professionals with a strong background in SEMrush, Ahrefs, and programmatic SEO are in high demand. Before applying, candidates should be aware of the rapid evolution in search technologies and the importance of staying adaptable in this fast-paced environment.

Job Description

About the Role

The SEO & AI Search Lead at Softr will be at the forefront of shaping the company's organic performance across both traditional search engines and the emerging layer of AI-driven search platforms. This role is pivotal in ensuring Softr maintains a strong online presence and is accurately represented in AI answers, which directly impact the company's pipeline. Softr, as a pioneer in AI-native platforms for building business apps without code, is poised to revolutionize how businesses operate. With a vision to empower 1 billion business users, Softr has already made significant strides, powering over 1 million builders worldwide, including notable companies like Netflix, Google, and UPS. As a member of a fully remote, distributed, and diverse team, the SEO & AI Search Lead will report to the Head of Marketing and collaborate closely with various departments, including Content, Product Marketing, Engineering, and Brand. This is a high-ownership role that requires setting the roadmap, executing the playbook, and making strategic decisions on investments.

What You Will Do

  • Own organic growth: Drive SEO and AEO/AIO performance across traffic, signups, and share of voice in AI answers.
  • Set and run the roadmap: From keyword and prompt research to publishing priorities, programmatic systems, and link strategy.
  • Reposition Softr in LLMs: Move beyond the current positioning and establish an accurate, current representation across ChatGPT, Perplexity, Gemini, and Claude.
  • Track progress in Profound: Close citation gaps and engineer content patterns that LLMs quote.
  • Lead technical and programmatic SEO: Oversee site health, indexation, Core Web Vitals, schema, and internal linking, plus scoping programmatic page systems with engineering.
  • Manage quality at scale: Ensure high-quality content and technical SEO practices across all platforms.
  • Build link, citation, and Reddit authority: Develop strategies for link and citation building and enhance Reddit visibility in a way that earns trust from both Google and LLMs.
  • Partner, report, and pitch new bets: Collaborate with the Content team, report monthly on SEO/AEO performance, identify potential risks, and translate algorithm and LLM behavior changes into actionable strategies.

What We Are Looking For

  • Proven organic track record: 5+ years in SEO with tangible successes in driving meaningful traffic, signups, or revenue lifts at a SaaS or product-led company.
  • AEO/AIO fluency: Experience in getting cited in AI answers and hands-on familiarity with Profound or equivalent tooling.
  • Reddit and citation building expertise: Understanding of how Reddit ranks and its influence on both Google and LLM answers, with a history of earning visibility without antagonizing the community.
  • Technical SEO chops: Ability to engage with engineers on indexation, rendering, schema, and Core Web Vitals, and to implement fixes.
  • Programmatic SEO experience: A background in designing and scaling programmatic page systems that maintain quality.
  • Analytical and outcome-driven mindset: Comfort with GSC, GA, Ahrefs/Semrush, BigQuery, and the ability to measure what matters.
  • Curiosity and adaptability: Ability to stay updated on search landscape shifts and turn them into actionable strategies.

Nice to Have

  • Experience with AI-native platforms or similar technologies.
  • Knowledge of chatbot development and integration.
  • Familiarity with cloud-based project management tools.

Benefits and Perks

  • Competitive compensation package.
  • Opportunity to work with a cutting-edge, AI-native platform.
  • Collaboration with a diverse, fully remote team.
  • Professional development opportunities in a fast-growing company.
  • Flexible working hours and remote work stipend.
  • Access to the latest tools and technologies in SEO and AI search.

How to Stand Out

  • tip: Ensure your portfolio showcases specific examples of SEO and AI search successes, highlighting metrics such as traffic and signup increases.
  • tip: Develop a deep understanding of how LLMs quote sources and tailor your content strategy accordingly to improve Softr's representation in AI answers.
  • tip: Be prepared to discuss your approach to staying updated on the rapidly evolving search landscape and how you adapt strategies in response to algorithm and LLM behavior changes.
  • tip: Familiarize yourself with Softr's current online presence and be ready to propose strategies for improvement, including repositioning in LLMs and enhancing Reddit authority.
  • tip: During the interview, emphasize your analytical mindset and ability to measure what matters, providing examples of how you've used tools like GSC, GA, and Ahrefs/Semrush to drive organic growth.
  • tip: Consider highlighting any experience with programmatic SEO and your ability to design and scale high-quality page systems, as these skills are crucial for the role.
  • tip: Show enthusiasm for the opportunity to work with a pioneering AI-native platform and your willingness to learn and grow with the company.

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