SEO Analyst (Fully Remote)
WFA Digital Insight
The demand for SEO specialists has skyrocketed, with a 27% increase in job openings in the past year. As the search landscape evolves beyond Google rankings, companies like PadSplit are seeking experts who can navigate AI-generated search experiences. With the rise of ChatGPT and similar tools, the need for skilled SEO analysts has never been more pressing. PadSplit stands out for its mission-driven approach to affordable housing, and this role offers a unique chance to make a meaningful impact. Before applying, candidates should be aware of the company's focus on emerging AI-powered search tools and its commitment to data-driven decision making.
Job Description
About the Role
The SEO Analyst position at PadSplit is a fully remote opportunity that involves owning and scaling the company's organic search strategy. This role requires a deep understanding of the evolving search landscape, including traditional search engines and emerging AI-powered answer engines. The ideal candidate will be well-versed in the latest SEO trends and have experience with tools like GA4, Looker Studio, SEMrush, and Ahrefs.As more people turn to AI-powered tools like ChatGPT for information, the need for effective SEO strategies has never been more critical. The SEO Analyst will work closely with the external SEO consultant to execute the existing SEO roadmap, implement technical recommendations, and optimize content for maximum impact.
The successful candidate will be an owner who thrives in end-to-end accountability and is passionate about becoming the go-to SEO expert within a fast-growing, mission-driven company. This role offers a unique chance to make a meaningful impact in the affordable housing sector and contribute to the company's mission.
What You Will Do
- Execute and evolve the existing SEO roadmap, implementing technical recommendations and metadata updates
- Improve PadSplit's visibility and citation share across AI-powered search experiences like ChatGPT and Google AI Overviews
- Develop and implement content strategies that capture underserved search demand and strengthen PadSplit's authority in affordable housing
- Structure, optimize, and publish proprietary PadSplit data and research to establish the company as a trusted source for housing and financial mobility insights
- Monitor and manage technical SEO aspects, including crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation
- Optimize market page performance, including city-level and market-specific landing pages
- Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research
- Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility
- Deliver actionable insights to stakeholders, driving data-driven decision making across the organization
What We Are Looking For
- Proven experience in SEO, with a focus on AI-generated search experiences and emerging technologies
- Strong technical SEO skills, including schema markup, crawl analysis, site architecture, and technical auditing tools
- Expertise in content strategy development, including mapping content to search intent and evaluating quality
- Experience with analytics tools like GA4, Looker Studio, SEMrush, and Ahrefs
- Ability to use LLMs and AI tools to automate research, scale content production, and streamline analysis
- Strong organizational skills, with the ability to manage multiple SEO initiatives simultaneously
- Exceptional written and verbal English communication skills, with the ability to create clear documentation and stakeholder updates
- Ability to interpret performance data, identify trends, and translate insights into actionable strategies
Nice to Have
- Experience with project management tools and methodologies
- Knowledge of PR and content marketing principles
- Familiarity with web development frameworks and languages
- Certification in SEO, analytics, or related fields
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a mission-driven company in the affordable housing sector
- Fully remote work arrangement, with flexible hours and a remote stipend
- Access to cutting-edge tools and technologies, including GA4, Looker Studio, and SEMrush
- Professional development opportunities, including training and certification programs
- Collaborative and dynamic work environment, with a team of experienced professionals
- Recognition and reward for outstanding performance, including bonuses and promotions
- Comprehensive health insurance, including medical, dental, and vision coverage
- Generous PTO and vacation policy, with paid holidays and flexible scheduling
How to Stand Out
- Tip: Develop a strong understanding of AI-powered search experiences and their role in the evolving search landscape.
- To stand out, highlight your experience with tools like GA4, Looker Studio, and SEMrush, and demonstrate your ability to use LLMs and AI tools to automate research and scale content production.
- When applying, be sure to showcase your technical SEO skills, including schema markup, crawl analysis, and site architecture.
- Prepare to discuss your experience with content strategy development, including mapping content to search intent and evaluating quality.
- Be ready to provide examples of your work, including SEO roadmaps, content strategies, and analytics reports.
- Tip: Research the company's mission and values, and be prepared to discuss how your skills and experience align with their goals.
- Highlight your ability to work independently and manage multiple initiatives simultaneously, and be prepared to discuss your experience with project management tools and methodologies.
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