SEO Specialist - Remote/Worldwide

## About the Role As an SEO Specialist at Pro Coffee Gear, you will play a crucial role in driving the company's organic growth strategy. You will be responsible for increasing the company's online visibility, driving qualified organic traffic, and improving the user experience across content and product pages. This role requires deep SEO expertise, a passion for performance-driven content, and a collaborative mindset.

The ideal candidate will have a strong understanding of technical SEO, content strategy, on-page and off-page optimization, and proficiency with SEO and analytics tools such as Ahrefs, Screaming Frog, GA4, and SEMrush. You will work closely with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.

Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. The company prides itself on offering high-quality products alongside exceptional customer service to ensure that every coffee aficionado can enjoy the perfect cup.

## What You Will Do - Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions - Conduct keyword research to identify high-impact opportunities and gaps across product and content categories - Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements - Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation - Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords - Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks - Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks - Track and report on backlink profile health and link acquisition performance - Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages - Define and oversee a scalable content roadmap driven by search demand and business priorities - Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement - Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush

## What We Are Looking For - 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment - Proven success with building and executing link acquisition strategies - Deep understanding of technical SEO, content strategy, on-page and off-page optimization - Proficiency with SEO and analytics tools such as Ahrefs, Screaming Frog, GA4, GSC, and SEMrush - Strong analytical skills and experience using data to inform decisions - Experience collaborating with cross-functional teams (content, dev, UX, marketing) - Familiarity with Shopify or similar e-commerce platforms is a plus - Excellent written and verbal communication skills in English

## Nice to Have - Experience with digital PR and outreach - Knowledge of HTML, CSS, and JavaScript - Familiarity with content management systems such as WordPress - Certification in SEO or digital marketing

## Benefits and Perks - Opportunity to make a direct impact on a growing global e-commerce brand - Remote role with flexible hours and a collaborative international team - Goal-driven culture with autonomy, creativity, and growth opportunities - Work with passionate coffee experts and marketers in a niche you'll love - Access to the latest SEO and analytics tools - Professional development opportunities - Competitive salary and benefits package

- When applying for this role, be sure to highlight your experience with GA4, Ahrefs, and SEMrush, and provide specific examples of how you've used these tools to drive organic growth.

• Showcase your skills in technical SEO, content strategy, and link building by including relevant projects or case studies in your portfolio.
• Be prepared to discuss your approach to collaborative teamwork and how you've worked with cross-functional teams in the past.
• Familiarize yourself with Pro Coffee Gear's products and services, and be prepared to discuss how you can leverage your SEO expertise to drive business growth.
• During the interview process, ask about the company's approach to professional development and growth opportunities to demonstrate your interest in long-term growth with the company.
• Be prepared to discuss your experience with data-driven decision-making and how you've used data to inform your SEO strategies in the past.