SEO Strategist (Remote Canada)

DirectiveDirective·Remote(Remote - Canada)
Other
Google AnalyticsSEMrushAhrefsExcel

WFA Digital Insight

As demand for paid media specialists continues to grow, Directive's SEO Strategist role stands out for its focus on driving real revenue through Customer Generation. With a strong background in Google Analytics, SEMrush, and Ahrefs, candidates can leverage their skills to fuel SQLs and scale brands. Before applying, consider how your expertise can contribute to Directive's innovative approach to B2B performance marketing.

Job Description

About the Role

Directive Consulting is seeking an SEO Strategist to join their team. This role is responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and driving pipeline growth.

Responsibilities

  • Create custom strategies and implement best practices for clients to achieve desired outcomes
  • Use project phases, marketing goals, campaigns, and historical performance to optimize and revise strategies
  • Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights
  • Inform strategies with best practices, including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production

Requirements

  • Proficiency in Google Analytics, SEMrush, Ahrefs, and Excel
  • Ability to think boldly and challenge the status quo
  • Strong understanding of their service line and its impact on other areas of business

Nice to Have

  • Experience with Customer Generation and Content Production
  • Knowledge of RevOps, CRO, and Go-To-Market Strategy

How to Stand Out

  • Tip: Showcase your expertise in Google Analytics, SEMrush, and Ahrefs by providing specific examples of successful campaigns you've managed.
  • Tip: Demonstrate your understanding of Directive's Customer Generation methodology and how you can leverage it to drive pipeline growth.
  • Tip: Prepare to discuss your experience with LTV:CAC modeling and how you've used it to inform your strategies in the past.
  • Tip: Highlight any experience you have with Content Production and how you can use it to fuel SQLs and scale brands.
  • Tip: Be prepared to walk through your process for crafting creative briefs and compelling content campaigns, and provide examples of your work.

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