SEO Strategist (Remote UK) - Future Opening

About the Role

The day-to-day responsibilities of an SEO Strategist at Directive involve creating and managing client strategies, communicating with both clients and internal stakeholders, and ensuring that all strategies are executed with excellence. Given the company's fast-paced environment, the ideal candidate must be able to think boldly, challenge the status quo, and build campaigns that are worth talking about.

Directive operates through three divisions: Performance, Communications, and Commerce, all of which are interconnected to share intelligence and focus on revenue-driven outcomes. The SEO Strategist will be an essential part of this ecosystem, working collaboratively with team members across different divisions to ensure that client goals are met and exceeded.

What You Will Do

• Develop and implement customized SEO strategies for clients, utilizing tools such as Google Analytics, SEMrush, and Ahrefs to inform decision-making.
• Conduct competitor and audience insights to craft creative briefs and compelling content campaigns.
• Work closely with clients to understand their overall marketing goals, current campaigns, and historical performance to optimize and revise strategies.
• Collaborate with the Associate Director to address roadblocks and ensure goal attainment.
• Display a strong ability to set goals for clients using available data, including Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
• Manage project execution, ensuring that planned strategies are carried out effectively and that progress towards goals is made.
• Utilize project management tools, such as Asana, to delegate tasks, track progress, and ensure timely completion of projects.
• Partner with Project Managers, when applicable, to ensure seamless execution of tasks and communication with clients.
• Conduct LTV:CAC modeling, customer generation analysis, share of SERP analysis, and content production planning.
• Develop and manage content strategies that align with client goals and Directive's best practices.

What We Are Looking For

• Proven experience in SEO strategy development and implementation.
• Strong understanding of digital marketing principles and how they impact business outcomes.
• Expertise in using Google Analytics, SEMrush, and Ahrefs for data analysis and strategic decision-making.
• Excellent communication and project management skills, with the ability to work effectively with clients and internal stakeholders.
• Experience in managing multiple projects simultaneously and prioritizing tasks to meet deadlines.
• Ability to think creatively and develop innovative SEO strategies that drive results.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights.
• Experience working with content writers and designers to develop cohesive marketing campaigns.

Nice to Have

• Experience with content marketing and paid social media advertising.
• Knowledge of PR and lifecycle marketing principles.
• Certification in Google Analytics or other SEO tools.
• Experience working in a fast-paced, dynamic environment with a proven ability to adapt to changing circumstances.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a leading B2B marketing agency that delivers real outcomes for its clients.
• Collaborative and dynamic work environment that encourages innovation and creativity.
• Professional development opportunities to enhance your skills and career growth.
• Flexible remote working arrangements, allowing for a better work-life balance.
• Access to cutting-edge tools and technologies to stay ahead in the digital marketing landscape.
• Recognition and reward for outstanding performance, contributing to a culture of excellence.

• Develop a strong portfolio that showcases your SEO strategy development and implementation skills, highlighting specific metrics and outcomes achieved for previous clients.
• Ensure you have a thorough understanding of the latest trends and best practices in SEO, including the use of Google Analytics, SEMrush, and Ahrefs.
• Prepare to discuss your experience with project management tools like Asana and how you leverage them to ensure the successful execution of SEO strategies.
• Be ready to demonstrate your ability to analyze complex data, identify insights, and translate them into actionable SEO recommendations.
• Showcase your creative side by discussing how you stay up-to-date with the latest in content marketing and paid social media advertising, and how these disciplines can be integrated into comprehensive SEO strategies.
• Highlight any relevant certifications, such as Google Analytics, and be prepared to explain how these enhance your professional capabilities.
• During the interview, inquire about the company culture, opportunities for professional development, and the typical career path for an SEO Strategist within the organization to demonstrate your interest in growing with the company.