SEO Strategist (Remote US) - Future Opening

About the Role

The SEO Strategist will work closely with the Associate Director to set goals for clients, review and approve goals, and ensure that the planned strategy is executed. This will involve using available data sources, such as Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting, to inform strategies and make data-driven decisions. The SEO Strategist will also be responsible for project management, including delegating tasks to other team members, ensuring timely completion of tasks, and partnering with Project Managers to ensure all tasks are created, assigned, and due dates are met and communicated to the client.

Directive is a leading B2B marketing agency that has earned its reputation on real outcomes. With over a decade of expertise and 420+ B2B brands under their belt, Directive has developed a unique methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile to choose the brand across every decision point. The company is committed to hiring people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore.

What You Will Do

• Create and implement custom client strategies that ultimately result in achieving our NSMs
• Use project phase as a foundational moment for building the initial client strategy, and revise strategies over the lifetime of the client while adhering to Directive best practices
• Display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights
• Set goals for clients using available data sources, such as Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
• Review and approve goals with the Associate Director
• Ensure that the planned strategy is executed, including delegating tasks to other team members and partnering with Project Managers
• Work closely with content writers and designers to complete content campaigns for clients on time and to a high standard
• Communicate with clients and internal stakeholders to ensure that all parties are informed and aligned
• Use LTV:CAC modeling, customer generation, share of SERP, and content production to inform strategies
• Manage day-to-day client deliverables and ensure timely completion of tasks

What We Are Looking For

• 3+ years of experience in SEO, paid media, or a related field
• Strong understanding of SEO principles and experience with Google Analytics
• Experience with SEMRush, Ahrefs, and other SEO tools
• Strong analytical skills and ability to make data-driven decisions
• Excellent communication and project management skills
• Ability to work independently and as part of a team
• Strong problem-solving skills and ability to think creatively
• Experience with content marketing and content production
• Strong attention to detail and ability to meet deadlines

Nice to Have

• Experience with Asana or other project management tools
• Certification in Google Analytics or other SEO tools
• Experience with CRM data and customer generation
• Knowledge of LTV:CAC modeling and content production

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with top brands and make a real impact
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to the latest tools and technologies
• Recognition and reward for outstanding performance

• Be prepared to talk about your experience with SEO tools, such as Google Analytics, SEMRush, and Ahrefs, and how you have used them to inform strategies and make data-driven decisions.
• Show a strong understanding of SEO principles and how they apply to different industries and clients.
• Highlight your ability to work independently and as part of a team, and your experience with project management tools such as Asana.
• Emphasize your analytical skills and ability to make data-driven decisions, and provide examples of how you have used data to inform strategies and improve outcomes.
• Be prepared to discuss your experience with content marketing and content production, and how you have used these skills to drive results for clients.
• Research Directive and their methodology, DiscoverabilityOS, and be prepared to discuss how you can contribute to the company's mission and values.
• Consider creating a portfolio that showcases your SEO skills and experience, and be prepared to discuss your approach to SEO and how you stay up-to-date with the latest trends and best practices.