Shopping & Marketplace Strategist (Remote Canada)
WFA Digital Insight
As demand for e-commerce specialists continues to grow, with a 25% increase in job openings in the past year, Directive is seeking a skilled Shopping & Marketplace Strategist to lead their campaigns. With expertise in Amazon DSP and Performance Max, this role requires a deep understanding of B2B commerce and the ability to drive revenue outcomes. In a market where 60% of B2B buyers prefer online purchases, Directive stands out for its DiscoverabilityOS methodology, which aligns brand and demand to guide decision-making. Candidates should be prepared to showcase their analytical and storytelling skills, as well as their ability to thrive in fast-paced environments.
Job Description
## About the Role As a Shopping & Marketplace Strategist at Directive, you will be responsible for developing and executing strategies for mid-market and enterprise B2B manufacturers and distributors. Your expertise in Shopping and Marketplace campaigns will drive revenue outcomes and help clients achieve their business goals. You will be working closely with the Performance, Communications, and Commerce divisions to align on revenue and share intelligence.
The Strategist role is built for someone who understands that B2B commerce is structurally different from DTC, with high-SKU catalogs, tiered pricing, MAP enforcement, and channel conflict being core problems. You will be leading multiple client engagements in the
Directive's Commerce division is a key area of growth for the company, and as a Strategist, you will be playing a critical role in driving this growth. You will be working with a talented team of professionals who are passionate about delivering results-driven marketing campaigns.
## What You Will Do - Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors - Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices - Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews - Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) - Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage - Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns - Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization - Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted - Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic - Manage Buy Box health, MAP enforcement, and pricing erosion in real time
## What We Are Looking For - 3+ years of experience in e-commerce marketing, preferably in a B2B context - Expertise in Amazon DSP and Performance Max - Strong understanding of B2B commerce and the ability to drive revenue outcomes - Experience with feed management tools such as Feedonomics or GoDataFeed - Strong analytical and storytelling skills - Ability to thrive in fast-paced environments and prioritize multiple projects - Excellent communication and interpersonal skills - Experience with Sponsored Products, Sponsored Brands, and Sponsored Display campaigns - Knowledge of Google and Microsoft best practices
## Nice to Have - Experience with Salesforce or other CRM systems - Knowledge of HTML and CSS - Experience with data analysis tools such as Excel or Tableau - Certification in Amazon Advertising or Google Ads
## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a talented team of professionals - Flexible working hours and remote work options - Professional development opportunities - Access to the latest tools and technologies - Recognition and reward for outstanding performance - Comprehensive health insurance - Generous paid time off policy - Retirement savings plan
How to Stand Out
- Tip: When applying for this role, make sure to highlight your experience with Amazon DSP and Performance Max, as well as your understanding of B2B commerce.
- Be prepared to provide specific examples of how you have driven revenue outcomes in previous roles.
- Showcase your analytical and storytelling skills by providing examples of how you have used data to inform your marketing strategies.
- Consider obtaining certification in Amazon Advertising or Google Ads to demonstrate your expertise.
- Be prepared to discuss your experience with feed management tools and Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Tip: Research Directive's DiscoverabilityOS methodology and be prepared to discuss how you can contribute to its development and implementation.
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