Shopping & Marketplace Strategist (Remote US)

DirectiveDirective·Remote(Remote - United States)
Ecommerce
Amazon DSPPerformance Max

WFA Digital Insight

As demand for e-commerce specialists continues to rise, with a 25% growth in 2025, the need for skilled Shopping and Marketplace Strategists has never been more pressing. Directive, a leading B2B marketing agency, is at the forefront of this trend, seeking a talented professional to drive revenue outcomes for their clients. With a strong focus on Amazon DSP and Performance Max, this role offers a unique chance for candidates to leverage their expertise in a rapidly evolving market. Before applying, candidates should be aware of the complexities of B2B commerce and the importance of analytical skills in this role.

Job Description

About the Role

The Shopping & Marketplace Strategist is a key position at Directive, responsible for owning the strategy and performance of the company's Shopping and Marketplace practice areas. This role is built for someone who understands the intricacies of B2B commerce and can diagnose channel architecture before recommending tactics. As a strategist, you will lead multiple client engagements, direct Specialist execution, and contribute to the methodology that scales across the practice. The ideal candidate will have a deep understanding of how feeds and Shopping campaigns work for B2B catalogs, as well as experience with Amazon DSP and Performance Max. You will be responsible for translating channel performance into P&L impact for client executives and building reporting that connects channel performance to revenue outcomes. Directive is a leading B2B marketing agency that operates through three divisions: Performance, Communications, and Commerce. The company is committed to delivering real results for its clients and is seeking a talented Shopping & Marketplace Strategist to join its team.

What You Will Do

  • Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
  • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
  • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
  • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)
  • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
  • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
  • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
  • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted
  • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic
  • Manage Buy Box health, MAP enforcement, and pricing erosion in real time

What We Are Looking For

  • 3+ years of experience in a related field, preferably in e-commerce or digital marketing
  • Strong understanding of Amazon DSP and Performance Max
  • Experience with feed management tools such as Feedonomics or GoDataFeed
  • Ability to diagnose channel architecture and recommend tactics
  • Strong analytical skills and ability to translate channel performance into P&L impact
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong understanding of B2B commerce and the complexities of high-SKU catalogs
  • Experience with Google Ads and Microsoft Ads

Nice to Have

  • Experience with Amazon Seller Central and Vendor Central
  • Knowledge of emerging B2B marketplaces such as Shopify
  • Experience with data analysis and visualization tools such as Tableau or Power BI
  • Certification in Amazon Ads or Google Ads

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading B2B marketing agency
  • Remote work options and flexible work schedule
  • Professional development and training opportunities
  • Access to the latest tools and technologies in the industry
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance

How to Stand Out

  • Make sure to highlight your experience with Amazon DSP and Performance Max in your application.
  • Be prepared to discuss your understanding of B2B commerce and the complexities of high-SKU catalogs.
  • Showcase your analytical skills and ability to translate channel performance into P&L impact.
  • Demonstrate your ability to work in a fast-paced environment and prioritize multiple tasks.
  • Be prepared to discuss your experience with feed management tools and data analysis.
  • Research Directive and its clients to understand the company's values and mission.
  • Prepare examples of your previous work and successes in the field.

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