Social Creative Lead Real Time & Reactive
WFA Digital Insight
The demand for skilled social media creatives has skyrocketed, with a 25% increase in job postings over the past year. As companies like Airbnb focus on real-time engagement, the need for professionals who can balance speed with brand integrity has never been more pressing. With its strong brand presence, Airbnb offers an exciting opportunity for a creative leader to make a mark. Before applying, candidates should be aware of the fast-paced and dynamic nature of this role, requiring strong instincts for cultural relevance and the ability to work under tight timelines.
Job Description
About the Role
The Social Creative Lead will be part of Airbnb's internal Creative Team, working closely with the Director, Social Creative, and partnering across disciplines to deliver real-time storytelling and reactive content. This is a unique opportunity for a creative leader to join a fast-moving, multidisciplinary team focused on cultural relevance and community engagement. As a key member of the team, the Social Creative Lead will report to the Director, Social Creative, and work PST hours.The role requires a deep understanding of social media platforms, including Instagram, TikTok, and YouTube, as well as the ability to create and publish content quickly. The ideal candidate will have a strong track record of creating real-time or reactive social content for brands or media platforms, with a focus on driving immediate engagement and conversation.
What You Will Do
- Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
- Concept, create, and publish content quickly, often within hours, not days
- Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
- Partner with social, brand, comms, and legal teams to move ideas from concept to live execution
- Balance speed with judgment, knowing when to act fast, when to elevate, and when to hold
- Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
- Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
- Mentor team members on craft, taste, and decision-making in fast-moving environments
- Stay up-to-date with the latest platform trends and algorithmic behavior, especially short-form video and feed-based environments
What We Are Looking For
- Significant experience creating real-time or reactive social content for brands or media platforms
- A strong track record of work that tapped into culture and drove immediate engagement and conversation
- Deep understanding of platform dynamics, trends, and algorithmic behavior, especially short-form video and feed-based environments
- Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
- Experience co-creating with creators, influencers, or talent in fast-moving environments
- Ability to balance brand integrity with cultural participation, knowing how to show up without forcing relevance
- Strong creative instincts across writing, video, and visual storytelling
- Excellent prioritization and decision-making skills under tight timelines
- A collaborative, 'yes, and' mindset with the ability to build on ideas in real time
Nice to Have
- Experience working with Excel and other productivity tools
- Knowledge of social media analytics and reporting
- Familiarity with project management software and workflows
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading brand in the travel and hospitality industry
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to the latest social media tools and platforms
- Flexible working hours and remote work options
- Comprehensive health and wellness benefits
- Generous paid time off and vacation policy
How to Stand Out
- Tip: Showcase your ability to create and publish content quickly by sharing examples of your previous work, such as social media posts or blog articles.
- Develop a strong understanding of social media platforms and their unique features, including Instagram, TikTok, and YouTube.
- Be prepared to provide specific examples of times when you had to balance speed with judgment in a fast-paced environment.
- Highlight your experience working with creators, influencers, or talent in fast-moving environments, and how you handled challenges that arose.
- Familiarize yourself with Airbnb's brand voice and tone, and be prepared to discuss how you would approach creating content that aligns with their values and mission.
- Consider creating a portfolio that demonstrates your creative instincts across writing, video, and visual storytelling, and be prepared to discuss your process and inspiration.
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