Social Media Ads Manager (Paid Social)
WFA Digital Insight
As demand for paid media specialists grew 25% in the last year, companies like Ruby Labs are seeking skilled Social Media Ads Managers to drive their digital marketing efforts. With the shift towards remote work, professionals with expertise in remote collaboration and digital skills are in high demand. Ruby Labs stands out for its innovative approach to digital marketing, and candidates should be prepared to showcase their ability to work independently and as part of a distributed team. Before applying, it's essential to understand the current market trends and the company's specific needs, such as experience with social media platforms and analytics tools.
Job Description
About the Role
The Social Media Ads Manager position at Ruby Labs is a key role in the company's digital marketing team, responsible for developing and executing paid social media campaigns across various platforms. As a Social Media Ads Manager, you will be working closely with the marketing team to drive brand awareness, lead generation, and customer acquisition. Your day-to-day tasks will include campaign planning, ad creation, budget management, and performance analysis.The success of Ruby Labs' digital marketing efforts relies heavily on the ability to create and implement effective paid social media campaigns. As a Social Media Ads Manager, you will play a crucial role in driving the company's online presence and revenue growth. You will be reporting to the Senior Marketing Manager and collaborating with the broader marketing team to align paid social campaigns with overall marketing strategies.
Ruby Labs is committed to staying at the forefront of digital marketing trends, and as a Social Media Ads Manager, you will be expected to stay up-to-date with the latest developments in paid social media advertising.
What You Will Do
- Develop and execute comprehensive paid social media campaigns across Facebook, Twitter, LinkedIn, and other platforms
- Conduct market research to stay ahead of industry trends and competitor activity
- Create and manage ad budgets, ensuring efficient use of resources and maximizing ROI
- Collaborate with the marketing team to align paid social campaigns with overall marketing strategies
- Design and implement A/B testing to optimize ad performance and improve campaign efficiency
- Analyze campaign performance using analytics tools, providing insights and recommendations for improvement
- Develop and maintain reports to track campaign performance and provide regular updates to the marketing team
- Manage and optimize ad targeting, ad creative, and bidding strategies to achieve campaign goals
- Stay up-to-date with the latest developments in paid social media advertising, including new features and best practices
What We Are Looking For
- 3+ years of experience in paid social media advertising, with a focus on campaign management and optimization
- Proven track record of success in driving campaign performance and improving ROI
- Strong understanding of social media platforms, including Facebook, Twitter, LinkedIn, and Instagram
- Experience with social media advertising tools, such as Facebook Ads Manager and Twitter Ads
- Strong analytical and problem-solving skills, with the ability to analyze data and provide insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience with project management tools, such as Asana or Trello
- Strong attention to detail and organizational skills, with the ability to prioritize tasks and manage multiple projects
Nice to Have
- Experience with Google Analytics and other analytics tools
- Knowledge of SEO principles and how they apply to paid social media advertising
- Experience with content creation, including video and graphics design
- Certification in paid social media advertising, such as Facebook Blueprint or Twitter Flight School
- Experience working in a remote team environment, with the ability to collaborate effectively with distributed teams
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a innovative and growing company
- Collaborative and dynamic work environment
- Professional development opportunities, including training and conference attendance
- Flexible working hours and remote work options
- Access to the latest tools and technologies in paid social media advertising
- Recognition and reward for outstanding performance, including bonuses and promotions
How to Stand Out
- Develop a strong portfolio showcasing your experience in paid social media advertising, including campaign successes and challenges.
- Stay up-to-date with the latest developments in paid social media advertising, including new features and best practices.
- Be prepared to provide specific examples of your experience with social media advertising tools, such as Facebook Ads Manager and Twitter Ads.
- Highlight your analytical and problem-solving skills, including your ability to analyze data and provide insights.
- Show enthusiasm for the company and the role, and be prepared to ask thoughtful questions during the interview process.
- Research the company culture and values, and be prepared to discuss how you align with them.
- Be prepared to negotiate salary and benefits, and have a clear understanding of your worth in the market.
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