Social Media Advertising Strategist (Remote Canada)

About the Role

Being part of a dynamic team that values the 'best idea wins' culture means you will be in an environment that fosters growth, innovation, and teamwork. Your contribution will be crucial in driving cross-sells, upsells, and referrals via client relationships and professional networks. As someone who will be working directly with the Associate Director to achieve internal and client goals, you must have a growth mindset and be ready to evolve with the team.

Directive's commitment to using Customer Generation, a marketing methodology developed in-house, means you will be working with a focus on SQLs and customers, rather than traditional metrics. This approach, combined with the company's significant growth over the last few years, indicates a forward-thinking environment that values results and client satisfaction.

What You Will Do

• Oversee and lead social media accounts for mid-market and enterprise clients.
• Serve as direct support to client contacts, ensuring their needs are met and their goals are achieved through effective social media strategies.
• Communicate weekly with vendors and operational partners to ensure alignment on tasks, work quality, and potential improvements.
• Develop quarterly strategies for clients, tailored to their unique needs and goals.
• Create, maintain, and optimize budgets for paid media campaigns to maximize ROI.
• Understand client positioning and unique value propositions to deliver targeted advertising campaigns.
• Confirm lead routing accuracy within a CRM to ensure seamless client onboarding and management.
• Work directly with the Associate Director to achieve internal and client goals, focusing on growth and client satisfaction.
• Drive cross-sells, upsells, and referrals via client relationships and professional networks.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting.
• Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to make data-driven decisions.

What We Are Looking For

• 2+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads, including conversation ads, document ads, and CTV.
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data to make data-driven decisions and optimize campaign performance.
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts, with measurable results.
• Ability to translate and articulate strategy and tell stories with data.
• Competitive and curious mindset, with a passion for problem-solving and staying on the cutting edge of the industry.
• Ability to organize, prioritize, and manage multiple projects simultaneously.

Nice to Have

• Experience with programmatic advertising and understanding its value in campaign strategies.
• Knowledge of Google Analytics and GA4, with the ability to use these tools to optimize campaign performance.
• Familiarity with Customer Generation, Directive's marketing methodology, or similar customer-centric approaches.
• Experience in managing and optimizing budgets for large-scale paid media campaigns.
• Certification in LinkedIn Ads or Google Analytics.

Benefits and Perks

• Competitive salary package, reflecting your experience and skills in the digital marketing industry.
• Opportunity to work with a fast-growing, innovative company that values its employees' growth and satisfaction.
• Remote work arrangement, allowing you to work from anywhere in Canada, with occasional travel for client visits.
• Comprehensive health benefits package, including medical, dental, and vision coverage.
• Generous PTO policy, ensuring you have the time you need to rest and recharge.
• Professional development opportunities, including workshops, training sessions, and conference sponsorships.
• Access to the latest tools and technologies in digital marketing, keeping your skills sharp and up-to-date.

• Ensure you have a strong portfolio that showcases your experience with LinkedIn Ads, Google Analytics, and other relevant tools.
• Develop a deep understanding of Directive's Customer Generation methodology and be prepared to discuss how you can contribute to its success.
• Practice articulating complex campaign strategies and results in simple, data-driven terms to prepare for interviews.
• Highlight your problem-solving skills and ability to work in a fast-paced environment where innovation and adaptability are key.
• Be prepared to discuss your experience with audience segmentation, ad copywriting, and bid management, providing specific examples from your past roles.
• Research Directive's culture and values to understand how your skills and experience align with the company's mission and vision.
• Prepare questions to ask during the interview, such as the company's approach to professional development, the typical career path for a Social Media Advertising Strategist, and the team's dynamics and collaboration style.