Social Media Advertising Strategist (Remote US)
WFA Digital Insight
The demand for skilled social media advertising strategists has surged in recent years, with a notable 25% increase in job postings in 2025 alone. As the remote job market continues to evolve, professionals with expertise in LinkedIn Ads, Google Analytics, and programmatic advertising are in high demand. Directive, a consultancy specializing in social media advertising, is seeking a talented Social Media Advertising Strategist to join their team. With a strong focus on innovation and customer-centric approach, this role offers a unique opportunity to work with mid-market and enterprise clients. Candidates should be prepared to showcase their technical skills, strategic thinking, and ability to drive results in a fast-paced environment.
Job Description
About the Role
The Social Media Advertising Strategist will play a crucial role in developing and executing paid social media campaigns for mid-market and enterprise clients. This position will work closely with the Associate Director to ensure alignment with client goals and internal objectives. As a key member of the social media team, the successful candidate will be responsible for overseeing a collection of social media accounts, serving as direct support to client contacts, and communicating results to stakeholders.The ideal candidate will have a deep understanding of social media advertising platforms, particularly LinkedIn Ads, and be well-versed in programmatic advertising. They will be responsible for building strategies, creating and optimizing budgets, and analyzing campaign performance using tools like Google Analytics and GA4. This role requires a unique blend of technical expertise, creative thinking, and strong communication skills.
The social media team at Directive is a hub for innovative strategies, and the successful candidate will be expected to contribute to this culture of innovation. They will work closely with cross-functional teams to drive results, identify opportunities for growth, and develop targeted advertising campaigns that drive conversions.
What You Will Do
- Oversee and lead a collection of social media accounts, ensuring alignment with client goals and internal objectives
- Serve as direct support to client contacts, providing regular updates and insights on campaign performance
- Develop and execute paid social media campaigns, including ad copywriting, targeting, and budget optimization
- Analyze campaign performance using tools like Google Analytics, GA4, and Excel, and make data-driven decisions to optimize campaigns
- Communicate results to stakeholders, including clients, vendors, and internal teams
- Build and maintain relationships with vendors and operational partners to ensure seamless execution of campaigns
- Collaborate with cross-functional teams to develop targeted advertising campaigns that drive conversions
- Stay up-to-date with the latest trends and developments in social media advertising, including new ad formats and platforms
- Develop and maintain a deep understanding of client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM, and work closely with sales teams to drive conversions
What We Are Looking For
- 2+ years of experience working in social media advertising, with a focus on paid social media campaigns
- Deep expertise in LinkedIn Ads, including conversation ads, document ads, and CTM development
- Proficiency in using advertising platforms and tools, including LinkedIn Campaign Manager, Zoominfo, and 6Sense
- Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel
- Experience with audience segmentation, including tiered targeting and job title targeting
- Proven and measurable success in driving results for mid-market or enterprise clients
- Ability to translate and articulate strategy and tell stories with data
- Strong communication and collaboration skills, with the ability to work closely with cross-functional teams
Nice to Have
- Experience with programmatic advertising, including the use of DSPs and SSPs
- Knowledge of Google Tag Manager and Google Data Studio
- Familiarity with CRM systems, including Salesforce and HubSpot
- Experience with social media management tools, including Hootsuite and Sprout Social
- Certification in social media advertising, including LinkedIn Ads or Facebook Blueprint
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a fast-growing and innovative consultancy
- Collaborative and dynamic work environment, with a focus on teamwork and creativity
- Professional development opportunities, including training and certification programs
- Flexible working hours and remote work options
- Access to the latest tools and technologies in social media advertising
- Recognition and reward for outstanding performance, including bonuses and promotions
- Comprehensive health and wellness program, including mental health support and employee assistance programs
How to Stand Out
- Tip: Showcase your expertise in LinkedIn Ads and programmatic advertising by highlighting specific campaigns and results in your portfolio.
- Tip: Be prepared to walk through your process for analyzing campaign performance and making data-driven decisions to optimize campaigns.
- Tip: Emphasize your ability to communicate complex technical information to non-technical stakeholders, including clients and internal teams.
- Tip: Highlight your experience with audience segmentation and targeting, including tiered targeting and job title targeting.
- Tip: Be prepared to discuss your experience with CRM systems and lead routing, and how you have used data to drive conversions.
- Tip: Show a willingness to learn and adapt to new trends and developments in social media advertising, including new ad formats and platforms.
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