Social Media and Influencer Manager

About the Role

As a key member of the marketing team, the Social Media and Influencer Manager will collaborate closely with the Digital Marketing Manager, Content Creator, and other stakeholders to ensure a cohesive brand voice and message. This role will also involve working with internal creative teams to develop graphic-led content, managing social media campaigns, and analyzing performance metrics to inform future strategy.

What You Will Do

• Develop and implement a social media strategy that aligns with the company's overall marketing goals
• Create and curate high-quality content for social media platforms, including text, images, and videos
• Manage and schedule social media posts using a content calendar
• Collaborate with influencers and brand ambassadors to promote Pete & Gerry's Organics
• Analyze social media metrics to track engagement, reach, and conversions
• Identify and implement new social media trends and platforms to stay ahead of the competition
• Develop and manage social media budgets, ensuring ROI is maximized
• Work with the Digital Marketing Manager to align social media campaigns with overall marketing strategy
• Create and implement a social media crisis management plan

What We Are Looking For

• 3+ years of experience in social media marketing or a related field
• Strong understanding of social media platforms, including Meta, Pinterest, TikTok, LinkedIn, and Reddit
• Experience with social media management tools, such as Hootsuite or Sprout Social
• Excellent content creation and writing skills
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• Experience with influencer marketing and brand partnerships
• Strong communication and collaboration skills
• Bachelor's degree in Marketing, Communications, or a related field

Nice to Have

• Experience with graphic design and video production
• Knowledge of SEO principles and how to apply them to social media content
• Experience with paid social media advertising, including Facebook and Instagram ads
• Certification in social media marketing, such as Hootsuite or Sprout Social

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a reputable and sustainable food company
• Remote work options and flexible scheduling
• Professional development and training opportunities
• Access to the latest social media management tools and software
• Collaborative and dynamic work environment
• Recognition and reward for outstanding performance

• Tip: Create a strong portfolio that showcases your social media marketing experience and skills, including successful campaigns and metrics that demonstrate your impact.
• Develop a comprehensive understanding of the company's mission, values, and products to ensure your social media strategy aligns with the brand's overall goals.
• Use tools like Hootsuite or Sprout Social to streamline your social media management and analytics, and stay up-to-date with the latest platform updates and trends.
• Build a network of influencers and brand ambassadors who can help promote Pete & Gerry's Organics and expand the company's reach.
• Highlight your analytical and problem-solving skills, and be prepared to discuss how you would measure the success of social media campaigns and adjust strategy accordingly.
• Be prepared to discuss your experience with social media crises and how you would handle them, including creating a crisis management plan and executing it effectively.
• Demonstrate your ability to work in a fast-paced environment and adapt to changing priorities, and highlight your excellent communication and collaboration skills.