Social Media Assistant (Open to Work Study and Non-Work Study)
WFA Digital Insight
As remote work continues to redefine the job market, social media specialists with strong data analysis skills are in high demand. With a 25% growth in paid media jobs in the last year, candidates who can balance creativity with Excel proficiency are highly sought after. The University of Texas at Austin's OnRamps program stands out for its innovative approach to digital communications, making this role an exciting opportunity for those looking to make a real impact. Before applying, candidates should be prepared to showcase their understanding of social media trends, content creation, and data-driven decision making.
Job Description
About the Role
The Social Media Assistant position at The University of Texas at Austin's OnRamps program is a unique opportunity for individuals to combine their passion for social media, content creation, and data analysis. As a key member of the OnRamps Communications and Marketing team, you will be responsible for developing, coordinating, and scheduling content across various social media platforms, email newsletters, and online platforms. Your day-to-day tasks will involve monitoring audience engagement, identifying high-performing content, and conducting data analysis to inform future content strategies.The OnRamps program is dedicated to preparing students and teachers for success in the classroom and beyond by building partnerships across K12 and higher education. As a Social Media Assistant, you will play a critical role in sharing the OnRamps story with students, teachers, and educational administrators across Texas. You will work closely with the Communications and Marketing team to create compelling assets that adhere to OnRamps brand guidelines and communicate the mission to a range of audiences.
What You Will Do
- Coordinate and produce content in adherence with OnRamps brand guidelines and content accessibility guidelines
- Monitor audience engagement and trending topics to identify high-performing content
- Conduct data analysis and reporting, including researching, compiling data in spreadsheets or databases, and producing reports
- Support the team with content coordination, logistics, tracking reviews, file management, and archiving
- Collaborate across teams to create compelling assets that adhere to OnRamps brand guidelines
- Develop, coordinate, and schedule content for social media, email newsletters, and online platforms
- Provide support with performance metrics, data tracking, and analysis
- Review content for adherence to accessibility guidelines
- Assist with administrative and project management tasks
- Collaborate with the team to achieve marketing goals and objectives
What We Are Looking For
- Pursuing a bachelor’s degree in communications, marketing, journalism, public relations, or a similar related field
- Strong or developing knowledge of social media platforms and best practices
- Knowledge of Microsoft Office, including Word, PowerPoint, and Excel
- Familiarity with Adobe Creative Suite or similar applications
- Strong verbal, written, and interpersonal communication skills
- Excellent organizational skills and attention to detail
- Ability to work with moderate independence and collaborate within a group environment
- Relevant education and experience may be substituted as appropriate
Nice to Have
- Prior work experience and/or extracurricular activities with a focus on marketing or communications
- Volunteer leadership experience in extracurricular activities
- Experience writing, editing, or producing content
- General knowledge of education on a national or state level
Benefits and Perks
- Competitive hourly rate
- Opportunity to work with a dynamic and innovative team
- Professional development opportunities
- Flexible remote work environment
- Access to Adobe Creative Suite and other marketing tools
- Collaboration with a talented team of professionals
How to Stand Out
- To stand out in your application, make sure to highlight your experience with social media platforms and content creation, as well as your proficiency in Excel and data analysis.
- Develop a strong portfolio that showcases your ability to create engaging content and analyze data to inform content strategies.
- Be prepared to discuss your understanding of social media trends and how you stay up-to-date with the latest developments in the field.
- When negotiating salary, consider highlighting your relevant experience and skills, as well as any additional certifications or education you may have.
- Be sure to research the company culture and values to ensure you are a good fit for the role and the organization.
- Consider reaching out to current or former employees to gain insight into the company culture and what it's like to work as a Social Media Assistant at The University of Texas at Austin.
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