Social media content creator - app start-up (unpaid) - remote USA

About the Role

The day-to-day responsibilities of this role will include brainstorming, scripting, and creating high-quality content pieces that fit the brand's vibe and tone. You will also be responsible for researching competitors, defining the target audience, and analyzing content performance to inform future content decisions. This is a fantastic chance to gain experience across different channels, including TikTok, Instagram, and YouTube, and to develop a portfolio of work that showcases your creative skills and attention to detail.

LoveLane is a bootstrapped startup with a bold vision to become the go-to platform for all couple-related topics. The company is committed to fostering a culture of creativity, collaboration, and continuous learning, and is looking for talented individuals who share these values and are passionate about creating high-quality content that makes a difference.

What You Will Do

• Create high-impact social media content that strengthens the brand and drives engagement
• Brainstorm, script, and produce content pieces that fit the brand's vibe and tone
• Research competitors and viral trend formats to stay ahead of the curve
• Define the target audience and develop a content positioning strategy
• Create and edit short-form content optimized for reach and engagement
• Analyze content performance and provide insights to inform future content decisions
• Collaborate with the founder to develop a content strategy that aligns with the company's goals and objectives
• Explore creative ways to grow the brand's presence across TikTok and Reels
• Cross-post content to define which channel works best for the brand
• Stay up-to-date with the latest trends and best practices in social media marketing

What We Are Looking For

• Experience creating content for TikTok or Reels (personal or professional)
• Strong understanding of current trends, sounds, formats, and TikTok culture
• Ability to research hashtags, angles, and storytelling styles
• Comfortable creating quick, scrappy content rather than aiming for perfection
• Ability to work independently with minimal guidance
• Availability for at least 3 months full-time or 4-6 months part-time (20h/week minimum)
• Ideally located in the US
• Strong communication and collaboration skills
• Ability to adapt to changing priorities and deadlines

Nice to Have

• Experience with video editing software (e.g. Adobe Premiere, Final Cut Pro)
• Knowledge of social media analytics tools (e.g. Hootsuite, Sprout Social)
• Familiarity with content management systems (e.g. WordPress, Medium)
• Experience with paid social media advertising (e.g. Facebook Ads, Twitter Ads)

Benefits and Perks

• Creative freedom to try new ideas and experiment with different content formats
• Opportunity to gain hands-on experience in content creation and social media marketing
• Flexible working hours and remote work arrangement
• Chance to work with a dynamic and innovative startup
• Opportunity to develop a portfolio of work that showcases your creative skills and attention to detail
• Collaborative and supportive team environment

• Tip: Make sure to include examples of your previous content creation work, such as videos or social media posts, to demonstrate your skills and style.
• Be prepared to discuss your experience with social media platforms, including TikTok and Reels, and how you stay up-to-date with the latest trends and best practices.
• Highlight your ability to work independently and adapt to changing priorities and deadlines, as this is a key requirement for the role.
• Consider creating a portfolio or blog that showcases your content creation skills and attention to detail, as this can be a valuable asset in the application process.
• Don't be afraid to ask questions during the interview, such as what the typical day-to-day responsibilities of the role entail or what the company's goals and objectives are for the content creator position.
• Be aware of the company's vision and values, and be prepared to discuss how your skills and experience align with these.