Social Media & Content Manager

About the Role

What You Will Do

• Co-lead in planning and executing comprehensive content strategies for Xsolla Partner Network and Lightstream across various social media platforms.
• Manage the day-to-day publishing schedule, ensuring content quality, relevance, and consistency with brand voices.
• Develop and maintain a strong online community through active engagement, responding to comments, and fostering a positive brand image.
• Assist in the operation of Discord servers for both brands, ensuring they are engaging, well-moderated, and align with the overall community strategy.
• Collaborate with the internal team to conceptualize and implement community interactions and events that drive engagement and brand loyalty.
• Stay up-to-date with the latest trends in social media, content marketing, and community management to constantly improve strategies.
• Utilize analytics tools, including GA4, to track performance, identify areas for improvement, and adjust content strategies accordingly.
• Work closely with the content team to brief and produce high-quality, engaging content that meets the needs of the creator community.
• Conduct regular social media audits to ensure brand consistency and compliance with guidelines.

What We Are Looking For

• 4 to 6 years of experience in social media management, content marketing, or community management, with a proven track record of successfully managing multiple brand identities.
• Demonstrated ability to manage social presence for multiple distinct brands simultaneously, with a focus on building and maintaining strong community engagement.
• Hands-on experience with Discord, beyond being an active user, with the ability to manage and moderate communities effectively.
• Proficiency with social media management platforms such as Sprout Social or equivalent, with the ability to learn and adapt to new tools.
• Strong copywriting and creative briefing skills, with the ability to produce high-quality content that resonates with the target audience.
• Familiarity with UTM tracking, GA4, and the basics of cross-channel attribution, with the ability to analyze and apply data insights to improve content strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners.

Nice to Have

• Experience in the gaming or tech industry, with an understanding of the creator community and their preferences.
• Knowledge of content creation tools and software, with the ability to produce visual content that enhances social media posts.
• Certification in social media marketing or a related field, with a continuous desire to learn and stay updated on the latest trends and best practices.
• Experience with managing and analyzing large data sets to inform social media strategies, with the ability to provide data-driven insights and recommendations.

Benefits and Perks

• 100% company-paid medical, dental, and vision plans, ensuring that you and your family are well-covered.
• Unlimited Flexible Time Off, allowing you to recharge and maintain a healthy work-life balance.
• Personalized career roadmap for each employee, providing opportunities for growth and professional development.
• Training and educational opportunities, keeping you updated on the latest industry trends and best practices.
• The opportunity to work with a leading company in the digital ecosystem, with a strong focus on community and creator engagement.
• Collaborative and dynamic work environment, with a team of professionals who are passionate about their work.
• Remote work options, allowing you to work from anywhere and maintain flexibility in your schedule.

• Tailor Your Resume: Ensure your resume highlights your experience with social media management, content marketing, and community management, and be specific about your achievements and the tools you’ve used.
• Build a Strong Portfolio: Create a portfolio that showcases your best work, including social media campaigns, content pieces, and community engagement strategies that you’ve led or been a part of.
• Prepare for Scenario-Based Questions: Be ready to answer scenario-based questions that test your problem-solving skills, such as how you would handle a social media crisis or improve engagement on a stagnant platform.
• Showcase Your Knowledge of GA4: Demonstrate your understanding of Google Analytics 4, including how to set it up, track conversions, and use its insights to inform social media strategies.
• Demonstrate Your Passion for the Creator Community: Show a genuine interest in the creator community and an understanding of what drives engagement and loyalty among creators, highlighting any personal projects or experiences that demonstrate this passion.
• Ask Informed Questions: Prepare questions to ask during the interview that show your interest in the company, the role, and the future of social media and content marketing at Xsolla.
• Be Ready to Discuss Your Experience with Discord: Highlight your hands-on experience with Discord, including any servers you’ve managed, communities you’ve built, and strategies you’ve implemented to foster engagement and moderation.