Social Media Content Specialist

AllTrails·Remote
Other

WFA Digital Insight

As the remote job market continues to evolve, demand for skilled social media professionals has grown significantly. With the rise of digital platforms, companies like AllTrails are seeking experts who can craft engaging content that resonates with their audience. The social media landscape is constantly changing, and having a team that can adapt and innovate is crucial. AllTrails, as a leader in outdoor exploration, offers a unique opportunity for social media specialists to join a community that values inclusivity and access to nature. With the right skills and experience, candidates can thrive in this role and contribute to the company's mission.

Job Description

About the Role

The Social Media Content Specialist role is a creative and dynamic position that requires a self-starter with a passion for social media and the outdoors. As a member of the Social Team, this individual will be responsible for conceiving, creating, editing, and publishing high-quality content that showcases the AllTrails brand. The ideal candidate will have a strong understanding of platform-native content and the ability to develop and execute a social content calendar that drives engagement and inspires people to join in.

The Social Media Content Specialist will work closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life. This role requires a collaborative and curious individual who is eager to learn and grow, with a strong understanding of short-form video and platform-native storytelling.

AllTrails is a U.S.-based remote company, and this position is open to candidates who are comfortable working remotely and are self-motivated. The company values inclusivity and access to nature, and this role is an opportunity to join a team that shares these values.

What You Will Do

  • Concept, create, and edit platform-native social content, with a primary focus on Instagram and TikTok
  • Develop and execute the social content calendar, ensuring timely, on-brand, and culturally relevant publishing
  • Spot, adapt, and experiment with trends, formats, and cultural moments in ways that feel natural to AllTrails
  • Write clear, engaging captions and short-form copy that sounds human, inviting, and unmistakably on-brand
  • Collaborate closely with designers, marketers, and cross-functional partners to bring campaigns, launches, and key moments to life
  • Incorporate user-generated content (UGC) and community insights into content in partnership with the Community Manager
  • Track content performance to understand what resonates, and use those insights to continually evolve the social approach
  • Stay up-to-date with the latest social media trends and platform changes
  • Participate in brainstorming sessions to generate new ideas and concepts

What We Are Looking For

  • 1-3 years of experience creating content for social media platforms
  • Strong understanding of short-form video and platform-native storytelling
  • Detail-oriented, organized, and comfortable moving quickly in a fast-paced environment
  • Collaborative, curious, and eager to learn and grow
  • Passionate about social media, digital culture, and the outdoors
  • Experience with social media analytics and reporting tools
  • Strong writing and communication skills
  • Ability to work independently and as part of a team
  • Experience with content management systems and social media scheduling tools

Nice to Have

  • Experience with video production and editing software
  • Knowledge of social media advertising and paid social media campaigns
  • Experience with influencer marketing and partnerships
  • Certification in social media marketing or a related field

Benefits and Perks

  • Competitive and equitable compensation, including ownership through equity and performance-based bonuses
  • Comprehensive health, dental, and vision coverage to support physical and mental well-being
  • Unlimited PTO and flexible parental leave policies that prioritize life outside of work
  • Remote work stipend to help design a comfortable and productive home office
  • Annual continuing education budget to invest in long-term professional growth and skills
  • Exclusive discounts on AllTrails subscriptions and merchandise for you and your friends and family
  • Trail Days: one dedicated day per month to get outside, use AllTrails services, and provide feedback to help build a better product together
  • Opportunity to work with a talented and passionate team that values inclusivity and access to nature

How to Stand Out

  • Tip: Make sure your portfolio showcases your ability to create engaging, platform-native content that drives engagement and inspires people to join in.
  • Be prepared to provide specific examples of your experience with social media analytics and reporting tools, and how you've used data to inform your content strategy.
  • Highlight your understanding of short-form video and platform-native storytelling, and how you stay up-to-date with the latest social media trends and platform changes.
  • Show your passion for social media, digital culture, and the outdoors, and explain how you think your skills and experience align with AllTrails' mission and values.
  • Be ready to discuss your experience with content management systems and social media scheduling tools, and how you've used these tools to streamline your workflow and increase productivity.
  • Don't be afraid to ask questions about the company culture and values, and how the Social Media Content Specialist role contributes to the overall mission of the organization.
  • Research the company and the role thoroughly, and be prepared to discuss how you think you can make a meaningful contribution to the team.

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