Social Media Content Specialist (Tallahassee, FL, US, 32312)

About the Role

Day-to-day, the role entails attending events, store activations, local partnerships, and community moments to capture content that fuels weekly social storytelling. This includes recaps, user-generated content (UGC)-style edits, and engagement-first content. The position requires a blend of content creation, storytelling, and social operation skills, understanding how to turn raw, real-world moments into high-performing digital content across platforms.

As part of the Digital Marketing team, the Social Media Content Specialist reports directly to the SE Senior Social Media Strategist. The team is dedicated to providing patients with the relief they need through products that are hand-grown in a specially designed environment, ensuring the process is as natural as possible. This role is crucial in showcasing the company's commitment to its communities and its mission to provide compassionate care.

What You Will Do

• Act as the primary on-the-ground social content lead across Florida markets.
• Travel to community events, store openings, activations, and brand moments to capture real-time content.
• Identify and capture culturally relevant moments that reflect local communities and brand presence.
• Build a consistent cadence of in-field content that feeds weekly social storytelling.
• Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels.
• Develop weekly content outputs including event recaps, community highlight reels, UGC-style edits, and engagement-driven posts.
• Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling.
• Create content that emphasizes community connection, authenticity, and local brand relevance.
• Partner with influencers, brand ambassadors, and community participants to co-create authentic content.
• Capture and repurpose UGC-style content that feels organic and relatable.
• Stay ahead of emerging social trends, formats, sounds, and platform updates.
• Apply trend insights to field content in near real-time when possible.
• Optimize content based on platform best practices and performance learnings.
• Collaborate with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns.

What We Are Looking For

• 2+ years of experience in social media content creation, preferably in a fast-paced, dynamic environment.
• Strong portfolio of social media content that showcases creativity, engagement, and storytelling ability.
• Excellent understanding of social media platforms, including their respective audiences and content styles.
• Ability to work independently and as part of a team, with a strong collaborative mindset.
• Experience with content creation tools such as cameras, video editing software, and graphic design programs.
• Strong communication skills, with the ability to articulate ideas and concepts effectively.
• Ability to travel frequently within Florida markets.
• Knowledge of cannabis industry trends and regulations is a plus but not required.
• Bachelor's degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with social media analytics tools to track performance and engagement.
• Knowledge of emerging social media platforms and trends.
• Certification in social media marketing or a related field.
• Experience working with influencer partnerships and community-driven content initiatives.

Benefits and Perks

• Competitive salary package.
• Opportunity to work remotely with a dynamic and growing company.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday policy.
• Professional development opportunities, including workshops and conferences.
• Access to the latest technology and tools to support your work.
• Collaborative and supportive team environment.
• The chance to be part of a company that is making a difference in the lives of its patients and communities.

• Tip: Ensure your portfolio showcases a variety of content types, including photos, videos, and stories that demonstrate your ability to engage audiences across different platforms.
• Familiarize yourself with Trulieve's brand voice and tone to understand how you can contribute to its social media presence effectively.
• Highlight any experience you have with social media analytics, as being able to track and analyze performance is crucial for this role.
• Prepare to talk about your experience working in fast-paced environments and how you handle the pressure of creating content on tight deadlines.
• When discussing your portfolio, be ready to explain your creative decisions and how they align with the goals of capturing real-time, community-driven content.
• Be prepared to address how you stay updated with the latest social media trends and how you incorporate them into your content strategy.
• Showcase your ability to work independently and as part of a team, as this role requires both flexibility and collaboration.