Social Media Coordinator

About the Role

As a key member of the marketing team, the Social Media Coordinator will work closely with colleagues to source and prioritize content, inform publishing decisions with performance insights, and maintain the social media content calendar. This role requires a strong understanding of social media best practices, platform-specific strategies, and the ability to adapt to emerging trends and technologies.

The Nature Conservancy's social media presence spans multiple platforms, including Instagram, Facebook, LinkedIn, X, TikTok, Threads, Bluesky, and YouTube. The Social Media Coordinator will be responsible for ensuring that content is timely, strategic, and optimized for each platform, while also fostering dialogue and building community through thoughtful engagement.

What You Will Do

• Publish daily content across The Nature Conservancy's social media channels, ensuring timely and strategic posting.
• Support light-lift content creation, including drafting copy and sourcing assets for social posts.
• Facilitate community engagement by responding to comments, replies, and direct messages in a timely and brand-consistent manner.
• Maintain and update the social media content calendar, adjusting posting cadence and format based on performance data.
• Source, organize, and edit content from internal stakeholders, marketing partners, and existing assets.
• Identify opportunities to repurpose or resurface high-performing content.
• Collaborate with internal teams to support campaigns, editorial priorities, and timely organizational messaging.
• Stay current on emerging social media trends, formats, tools, and platform updates to inform experimentation and continuous improvement.
• Use social media management tools to support efficient workflow and execution.
• Coordinate projects and complete assigned work within agreed-upon timelines, exercising sound judgment and independent decision-making.

What We Are Looking For

• 2+ years of experience in social media marketing or a related field.
• Proven track record of creating and implementing successful social media strategies.
• Strong understanding of social media platforms, including Instagram, Facebook, LinkedIn, X, TikTok, Threads, Bluesky, and YouTube.
• Excellent content creation and editing skills, with the ability to draft compelling copy and source high-quality assets.
• Experience with social media management tools, such as Sprout Social, Canva, and Asana.
• Ability to work independently in a fast-paced environment, with strong organizational and time management skills.
• Strong analytical skills, with the ability to interpret performance data and adjust strategies accordingly.
• Experience with community management, including responding to comments, replies, and direct messages in a timely and brand-consistent manner.

Nice to Have

• Experience with video production and editing, with the ability to create high-quality social media videos.
• Knowledge of HTML and CSS, with the ability to create custom social media assets.
• Experience with paid social media advertising, including creating and managing campaigns.
• Certification in social media marketing or a related field.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading non-profit organization, making a positive impact on environmental conservation.
• Collaborative and dynamic work environment, with a team of experienced marketing professionals.
• Professional development opportunities, including training and education in social media marketing and related fields.
• Flexible work arrangements, including remote work options and a compressed workweek.
• Access to the latest social media management tools and technologies.
• A comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) retirement plan.

• Tip: Showcase your experience with social media management tools, such as Sprout Social, Canva, and Asana, to demonstrate your ability to support efficient workflow and execution.
• Tip: Highlight your understanding of social media best practices, platform-specific strategies, and emerging trends to stand out as a candidate.
• Tip: Be prepared to provide examples of your content creation and editing skills, including drafting compelling copy and sourcing high-quality assets.
• Tip: Emphasize your ability to work independently in a fast-paced environment, with strong organizational and time management skills, to demonstrate your fit for this role.
• Tip: Research The Nature Conservancy's mission and values to demonstrate your passion for environmental conservation and your alignment with the organization's goals.
• Tip: Prepare to discuss your experience with community management, including responding to comments, replies, and direct messages in a timely and brand-consistent manner.