Social Media Growth Lead

About the Role

The role is critical in connecting social performance directly to subscriber growth by establishing repeatable systems for distribution, engagement, conversion, and retention. The goal is to expand the company's reach, deepen engagement, increase retention, and consistently drive new audience members into owned channels. This position requires a deep understanding of how content performs on social platforms and what drives senior decision-makers to stop, watch, engage, return, and build ongoing consumption habits.

The Social Media Growth Lead will be part of a dynamic team focused on digital marketing, paid media, and tech innovation. The company, Black & White Zebra, values creativity, data-driven decision-making, and innovation, making this an exciting opportunity for someone looking to make a significant impact in the digital marketing space.

What You Will Do

• Translate and distribute content into social formats that are engaging, shareable, and repeatable, capturing and repurposing video, written, audio, and event content.
• Create short-form, platform-native content across channels, identifying and extracting key moments from editorial, audio, and events.
• Experiment with emerging formats and platform features to stay ahead of the curve.
• Execute social growth campaigns across organic, paid, and partner channels, planning and launching campaigns tied to content, events, and thought leadership.
• Use organic distribution, paid amplification, and partnerships to extend reach and drive audience growth.
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth.
• Build and manage creator and expert partnerships to leverage their audience and expertise.
• Execute distribution partnerships across platforms, building direct relationships with platform partners.
• Identify and leverage platform opportunities to increase visibility and engagement.
• Track performance across content, campaigns, and paid channels, analyzing engagement, reach, repeat interaction, and retention data.
• Optimize formats, timing, targeting, and distribution strategies based on data insights.
• Continuously test and refine content and campaign approaches to improve performance.
• Develop and execute strategies that convert social audiences into subscribers, optimizing social-to-subscriber conversion pathways.

What We Are Looking For

• Proven experience in social media marketing, with a focus on growth and engagement.
• Deep understanding of how content performs on social platforms and what drives engagement.
• Ability to work across video, audio, written, and event-driven content, translating ideas into formats that fit each platform.
• Data-informed and action-oriented, with experience in tracking performance and optimizing strategies.
• Strong analytical skills, with the ability to analyze complex data sets and draw actionable insights.
• Experience with paid social campaigns, including planning, launching, and optimizing.
• Knowledge of social media platforms, including their features, algorithms, and best practices.
• Excellent communication and collaboration skills, able to work with cross-functional teams.
• Ability to think creatively and outside the box, staying ahead of trends and platform updates.
• Experience with social media management tools and platforms.

Nice to Have

• Experience with content creation, including writing, video production, and audio editing.
• Knowledge of SEO principles and how they apply to social media content.
• Familiarity with influencer marketing and partnerships.
• Experience with social media analytics tools, beyond basic metrics.
• Certification in social media marketing or a related field.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and innovative company in the digital marketing space.
• Flexible working hours and remote work options.
• Professional development opportunities, including training and conference attendance.
• Access to the latest social media management tools and platforms.
• Collaborative and supportive team environment.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and retirement plan.
• Generous paid time off and holiday policy.
• Remote stipend for home office setup and internet expenses.

• Tailor Your Resume: Highlight your experience in social media marketing, especially any roles focusing on growth and engagement. Quantify your achievements by including metrics on audience growth and engagement rates.
• Prepare for Data-Driven Questions: Be ready to discuss how you track performance, analyze data, and use insights to inform your social media strategies. Practice explaining complex data insights in simple terms.
• Showcase Your Creativity: In your cover letter or portfolio, demonstrate your ability to think creatively and develop innovative social media campaigns that drive engagement and growth.
• Demonstrate Platform Knowledge: Make sure you are up-to-date with the latest features and best practices on major social media platforms. Be prepared to discuss how you leverage these platforms to achieve your social media goals.
• Be Ready to Discuss Challenges: Think about common challenges in social media marketing, such as algorithm changes or declining engagement, and be prepared to discuss how you would address these challenges.
• Ask About Growth Opportunities: During the interview, ask about opportunities for professional growth and development within the company. This shows your interest in long-term engagement with the company.
• Research the Company: Understand Black & White Zebra's mission, values, and current projects. This will help you tailor your application and prepare for interviews, showing how your skills and experience align with the company's goals.