Social Media Lead

About the Role

The role is set against the backdrop of a rapidly evolving crypto landscape, where the ability to adapt quickly to platform shifts, algorithm changes, and emerging trends is crucial. The ideal candidate will be a doer, with a track record of growing social media channels through innovative strategies and a deep understanding of the crypto ecosystem. They will be responsible for operating a real-time, always-on social presence that capitalizes on newsjacking opportunities, engages with the community, and rides narratives with speed and judgment.

The position offers the opportunity to work with a pioneering company in the DeFi space, leveraging Chainlink's industry-standard oracle platform to bring capital markets on-chain and power decentralized finance use cases. The company's influence is evident in its adoption by major financial institutions and its role in securing tens of trillions in transaction value. This context underscores the importance of the Social Media Lead role in communicating Chainlink's vision and advancements to a broad audience.

What You Will Do

• Own end-to-end social strategy and execution across all major platforms, including but not limited to Twitter, LinkedIn, Instagram, TikTok, and YouTube.
• Define Chainlink's voice, point of view, and channel-by-channel social media playbook to ensure consistency and effectiveness.
• Write high-quality copy, produce and edit engaging short-form videos, and ship posts that educate and convert the target audience.
• Schedule and monitor performance daily, using analytics to inform future content and strategy decisions.
• Operate a real-time social presence that is always on, ready to newsjack major industry moments, engage with the community, and ride narratives.
• Drive measurable growth in audience, engagement, and share of voice against the most relevant benchmarks in crypto and fintech.
• Lead the social strategy for major launches, partnerships, conferences, and announcements end-to-end, ensuring cohesive messaging and maximum impact.
• Identify and engage key opinion leaders (KOLs), creators, and communities across DeFi, institutional, developer, and adjacent verticals to amplify Chainlink's reach.
• Contribute to the development of a lightweight, AI-augmented production stack to facilitate high-volume, high-quality content creation.
• Report on what's working, eradicate what isn't, and continuously raise the creative and performance bar for social media content.

What We Are Looking For

• A minimum of 5+ years of experience owning social media for a high-growth crypto brand, with a clear track record of growing a channel by your own hands.
• Demonstrable crypto-native expertise, with a deep understanding of Chainlink, DeFi, stablecoins, and the broader crypto ecosystem.
• The ability to be both a strategist and an executor, capable of writing strategy documents and then executing the plan.
• Experience with content creation tools and platforms, including video editing software and scheduling tools.
• Strong analytical skills, with the ability to use data to inform decisions and measure performance.
• Excellent communication and writing skills, capable of crafting compelling narratives that resonate with different audiences.
• Ability to work in a fast-paced environment, with the agility to adapt to changing circumstances and priorities.
• Experience with AI tooling and emerging viral formats, with a keen eye on how these can be leveraged for social media growth.

Nice to Have

• Experience with AI-augmented content creation tools and platforms.
• Knowledge of emerging social media platforms and the ability to strategically incorporate them into the social media mix.
• A background in journalism, communications, or a related field, with a portfolio that demonstrates creative and engaging content creation.
• Certification in social media marketing or a related field, with a commitment to ongoing learning and professional development.
• Experience working with cross-functional teams, including design, writing, and senior leadership.

Benefits and Perks

• The opportunity to work with a pioneering company in the DeFi space, contributing to the development of decentralized finance and its applications.
• Competitive compensation and equity package, recognizing the value that the right candidate can bring to the company.
• Flexible working arrangements, including remote work options, to support work-life balance and productivity.
• Access to cutting-edge tools and technologies, including AI-augmented content creation platforms.
• Professional development opportunities, with a commitment to ongoing learning and growth within the company.
• Health and wellness benefits, including mental health support and access to fitness resources.
• Paid time off and holidays, recognizing the importance of rest and relaxation.
• A dynamic and supportive work environment, with a team of professionals who are passionate about the crypto space and its potential.

• Develop a deep understanding of the crypto ecosystem, including DeFi, stablecoins, and the role of Chainlink, to effectively communicate the company's vision and advancements.
• Build a portfolio of social media campaigns that demonstrate your ability to drive engagement, conversion, and growth across different platforms.
• Stay up-to-date with the latest trends and tools in social media marketing, including AI-augmented content creation and emerging viral formats.
• Prepare to discuss your strategy for measuring and reporting social media performance, including the use of analytics tools to inform decisions.
• Showcase your creativity and agility in responding to real-time social media challenges and opportunities, demonstrating your ability to newsjack and ride narratives.
• Be ready to talk about your experience working with cross-functional teams and how you collaborate with writers, designers, and senior leadership to achieve social media goals.
• Highlight your ability to adapt to changing circumstances and priorities, including algorithm changes, platform shifts, and emerging trends in the crypto space.