Social Media Manager
WFA Digital Insight
As the demand for social media specialists grew 25% in 2025, companies like Crowned Skin are looking for experts who can blend creativity with data-driven insights. With the men's grooming industry expected to reach $81 billion by 2027, this role offers a unique chance to shape the brand voice and community of a fast-growing company. Candidates should be prepared to showcase their understanding of internet culture, trend-driven content, and performance analytics.
Job Description
About the Role
Crowned Skin is seeking a highly skilled Social Media Manager to develop and execute its social media and content strategy across multiple platforms. The ideal candidate will have a deep understanding of internet culture, storytelling, and engagement, as well as the ability to translate brand storytelling into content that resonates culturally. As a key member of the team, the Social Media Manager will be responsible for driving community engagement, managing the content calendar, and collaborating with creative, influencer, and growth teams to amplify campaign reach.The role entails working closely with the marketing team to create bold, entertaining, and highly engaging social-first campaigns that blend humor, confidence, luxury, and culture. The successful candidate will be both creative and data-driven, able to balance cultural creativity with data-driven optimization. As the brand continues to scale, the Social Media Manager will play a critical role in shaping the brand voice and community.
The Social Media Manager will report to the marketing team and will be responsible for managing daily posting and engagement across TikTok, Instagram, and Facebook. The role will also involve monitoring trends, hashtags, and platform shifts to keep content relevant and discoverable.
What You Will Do
- Manage daily posting and engagement across TikTok, Instagram, and Facebook
- Develop and manage the brand's content calendar aligned with product launches, campaigns, and cultural tentpoles
- Collaborate with creative, influencer, and growth teams to amplify campaign reach
- Create and curate engaging content, including high-quality short-form videos, social graphics, photography, and written content
- Oversee production of high-quality short-form videos, social graphics, photography, and written content
- Ensure content reflects Crowned Skin's brand voice, visual identity, and cultural positioning
- Actively engage with followers via comments, DMs, and live interactions to foster loyalty and advocacy
- Identify and activate superfans and ambassadors to extend organic reach
- Track community sentiment and report insights back to leadership
- Track KPIs across engagement, reach, conversions, and CAC/LTV impact
- Provide weekly and monthly reports with recommendations for content optimization
What We Are Looking For
- Strong understanding of TikTok, Instagram, and emerging social platforms
- Hands-on content creation skills (video editing, copywriting, photography)
- Ability to balance cultural creativity with data-driven optimization
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Experience working in a fast-paced, dynamic environment
- Ability to work independently and as part of a team
- Strong understanding of internet culture, storytelling, and engagement
- Experience with performance analytics and data-driven decision making
- Proficiency in Excel and other data analysis tools
Nice to Have
- Experience working in the beauty or e-commerce industry
- Knowledge of influencer marketing and affiliate programs
- Experience with social media advertising and paid social campaigns
- Certification in social media marketing or a related field
Benefits and Perks
- Opportunity to work with a fast-growing, innovative brand
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to the latest social media and content creation tools
- Competitive compensation and benefits package
- Opportunity to work with a talented and experienced team
- Recognition and reward for outstanding performance
How to Stand Out
- Use specific examples to demonstrate your understanding of internet culture and trend-driven content
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