Social Media Manager
WFA Digital Insight
The demand for social media specialists with a deep understanding of the tech and founder ecosystem has increased significantly, with a 25% growth in job postings over the past year. As companies like Mercury recognize the importance of social media in building credibility and resonance with their community, skilled professionals who can navigate this landscape are in high demand. With the rise of platform-native strategies, candidates need to demonstrate fluency across multiple social media channels and the ability to drive engaging storytelling. Mercury stands out for its commitment to building a brand that founders respect and operators trust, making this role an exciting opportunity for those looking to make a meaningful impact in the industry.
Job Description
About the Role
The Social Media Manager at Mercury will play a pivotal role in shaping the company's voice within the tech and founder ecosystem. This involves developing and owning Mercury's social strategy, leading integrated campaign and launch rollouts, serving as the company's cultural radar, and establishing Mercury's voice in the tech and founder ecosystem. The role is part of the Community team and works closely with various departments, including brand, product, customer experience, and growth.The ideal candidate will have a deep understanding of the startup, venture, fintech, and AI landscape, as well as the ability to track conversations and sentiment across key hubs. They will be responsible for building platform-native strategies for primary real-time channels, defining Mercury's participation model, and maintaining broad fluency across the evolving social platform landscape.
What You Will Do
- Develop platform-native strategies for X and Reddit as Mercury's primary real-time channels
- Define Mercury's participation model: when to speak, where to engage, and how to build credibility over time
- Maintain broad fluency across the evolving social platform landscape to guide strategy and ensure Mercury shows up appropriately across channels
- Ensure Mercury shows up with clarity, restraint, and conviction
- Translate marketing campaigns and product launches into platform-native social strategies
- Partner with Brand, Product Marketing, Comms, CX, and Community to ensure cohesive storytelling
- Build rollout frameworks connecting social to editorial, partnerships, and IRL activations
- Identify opportunities to extend campaigns into meaningful conversation
- Monitor cultural discourse, internet behavior, and platform-native trends
- Track moments relevant to founders, operators, and builders
- Identify opportunities for Mercury to participate with relevance and credibility
- Advise leadership on real-time participation and reputational risk
- Engage in discussions with founders, operators, and investors
- Ensure Mercury's voice resonates with ambitious builders
- Partner with Customer Experience to create seamless social response workflows
- Monitor sentiment, questions, and friction surfaced via social channels
- Ensure insights inform product, CX, and messaging improvements
What We Are Looking For
- 5+ years of experience in social media management, preferably in the tech or finance industry
- Deep understanding of the startup, venture, fintech, and AI landscape
- Proven track record of developing and executing successful social media strategies
- Excellent communication and storytelling skills
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
- Fluency in social media platforms, including X, Reddit, LinkedIn, and Instagram
- Experience with social media management tools and analytics software
- Strong understanding of brand voice and tone
- Ability to adapt to changing social media landscapes and trends
Nice to Have
- Experience with content creation, including writing, graphic design, and video production
- Knowledge of SEO principles and how to optimize social media content for search
- Familiarity with paid social media advertising and social media influencer marketing
- Experience with community management and social media crisis communications
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO policy and remote work options
- Professional development opportunities and access to industry events and conferences
- Access to the latest social media management tools and software
- Collaborative and dynamic work environment
- Opportunities for growth and advancement within the company
How to Stand Out
- Develop a strong understanding of the tech and founder ecosystem to demonstrate your expertise in social media management.
- Showcase your ability to create engaging, platform-native content that resonates with the target audience.
- Highlight your experience with social media management tools and analytics software to demonstrate your technical skills.
- Be prepared to discuss your approach to developing and executing social media strategies, including how you measure success and adapt to changing trends.
- Consider creating a portfolio that showcases your social media work, including successful campaigns and engagement metrics.
- Research the company culture and values to understand how your skills and experience align with Mercury's mission and goals.
- Prepare to discuss your experience with crisis communications and how you would handle a social media crisis.
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