Social Media Manager

Marketing

WFA Digital Insight

The demand for skilled social media professionals has grown significantly, with a 28% increase in job postings over the last year. As remote work becomes the norm, companies like Netlify are looking for experts who can build and maintain a strong online presence. With the rise of AI-powered tools, social media managers must be adaptable and willing to learn. Netlify's commitment to innovation and community engagement makes this role an exciting opportunity for those who thrive in fast-paced environments. Before applying, candidates should be aware of the importance of dev-culture fluency, technical fluency, and strong writing skills to succeed in this position.

Job Description

About the Role

As a Social Media Manager at Netlify, you will be responsible for managing the company's social media presence across various platforms, including Twitter, LinkedIn, Bluesky, and Discord. Your primary goal will be to create engaging content that resonates with developers, vibe coders, and the broader builder ecosystem. You will work closely with the Dev Advocates, Product, and Support teams to ensure that Netlify's public presence stays engaging, helpful, and timely.

Netlify is a company that values community engagement, innovation, and transparency. As a Social Media Manager, you will be expected to embody these values and create content that reflects the company's mission and vision. You will be responsible for writing, publishing, and engaging with the community, as well as monitoring and reporting on social media metrics.

The ideal candidate for this role will have a strong understanding of dev-culture, technical fluency, and excellent writing skills. You will be able to turn complex technical concepts into clear, concise, and engaging content that resonates with various audiences.

What You Will Do

Own Netlify's day-to-day social presence across multiple platforms
Write, publish, and engage with the community on social media
Monitor and report on social media metrics to improve content and engagement
Collaborate with Dev Advocates, Product, and Support teams to ensure timely and relevant content
Create and manage a content calendar that balances launches, education, builder spotlights, community moments, and timely conversations
Support community and campaigns by promoting community challenges, contests, launches, events, and builder programs through social content
Use platform behavior and social algorithms to improve reach, engagement, and performance metrics
Manage intake, approvals, launch support, calendars, and reporting
Work with AI-assisted workflows to streamline content creation and engagement

What We Are Looking For

3+ years of experience managing social media for a technical, developer, AI, or product-led brand
Experience managing high-volume brand handles, from publishing and engagement to monitoring and reporting
Dev-culture fluency and good public judgment
Technical fluency to understand what Netlify ships and strong writing skills to explain it accurately
Strong operating habits across calendars, intake, approvals, launch support, and reporting
Experimental, data-aware mindset with a love for trying new tools or posting strategies
Ability to work independently and collaboratively as part of a remote team
Strong communication and project management skills

Nice to Have

Experience with AI-powered social media tools and platforms
Knowledge of web development and design principles
Familiarity with Netlify's products and services
Experience with community building and engagement
Certification in social media marketing or a related field

Benefits and Perks

Competitive salary and benefits package
Opportunity to work with a leading company in the tech industry
Flexible working hours and remote work options
Professional development opportunities and training
Access to the latest tools and technologies
Collaborative and dynamic work environment
Recognition and rewards for outstanding performance
Comprehensive health insurance and wellness programs
Generous paid time off and vacation days

How to Stand Out

Develop a strong understanding of dev-culture and technical fluency to create engaging content for developers and vibe coders.
Build a portfolio of your social media work to demonstrate your skills and experience to potential employers.
Stay up-to-date with the latest social media trends and algorithm changes to improve your content's reach and engagement.
Practice your writing and communication skills to effectively convey complex technical concepts to various audiences.
Be prepared to provide specific examples of your social media experience and successes during the interview process.
Research Netlify's products and services to demonstrate your knowledge and enthusiasm for the company and role.
Be prepared to discuss your experience with social media metrics and how you use data to inform your content strategy.

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