Social Media Manager - Remote

Flexcube·Remote(Berlin)
Marketing
AdjustExcel

WFA Digital Insight

As remote work continues to shape the digital landscape, the demand for skilled social media managers has surged. With the boom in e-commerce and online shopping, companies like Flexcube are looking for experts who can leverage social media to drive brand awareness and sales. In fact, the demand for social media specialists grew by 25% in the past year alone. Flexcube, a Swiss modular furniture brand, is no exception. With a strong online presence, they're seeking a seasoned social media manager to take their brand to the next level. Candidates should be prepared to showcase their expertise in social media strategy, content creation, and community engagement.

Job Description

About the Role

As a Social Media Manager at Flexcube, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, grows the brand's online presence, and builds a community around modern interior design. Your day-to-day activities will include creating and scheduling content, analyzing performance metrics, and adjusting your strategy to optimize results. You will be working independently, making decisions that impact the brand's social media presence, and collaborating with the team to ensure alignment with overall business objectives.

The role requires a strong understanding of social media algorithms, content creation, and community engagement. You will be working with a premium product that looks great on camera, giving you the creative freedom to shape the brand's social presence. Your goal will be to grow the follower base, increase engagement rates, and drive conversions.

What You Will Do

  • Develop and execute a content strategy for Instagram, TikTok, and Pinterest
  • Create, schedule, and publish content that tells a story around Flexcube's products
  • Grow the follower base and engagement rate with a clear monthly growth plan
  • Analyze performance metrics weekly and adjust the strategy based on data
  • Research and identify interior design influencers, architects, and home decor creators in the DACH region
  • Reach out to influencers, negotiate cooperations, and manage the full process from first contact to content delivery
  • Organize product placements, unboxings, room makeovers, and other collaboration formats
  • Engage with followers, respond to comments and DMs, and monitor trends in the interior design and furniture space
  • Bring ideas for campaigns and content series that drive engagement and reach
  • Collaborate with the team to ensure alignment with overall business objectives

What We Are Looking For

  • 2+ years of experience managing social media for a brand or personal channel
  • Proven track record of growing a social media channel, with metrics to demonstrate success
  • Strong understanding of Instagram algorithms and best practices
  • Excellent English communication skills, with German being a plus
  • Self-starter who can work independently and take ownership of the role
  • Availability for at least 20 hours per week
  • Strong analytical skills, with experience using tools like Adjust and Excel

Nice to Have

  • Experience with TikTok and Pinterest
  • Knowledge of interior design and furniture trends
  • Certification in social media marketing or a related field

Benefits and Perks

  • Long-term remote position with flexible hours
  • Premium product that looks great on camera
  • Creative freedom to shape the brand's social presence
  • Performance-based bonus opportunities tied to growth targets
  • Opportunity to work with a growing company in the e-commerce space
  • Collaborative and dynamic team environment

How to Stand Out

  • When applying, make sure to include specific metrics on your social media growth achievements, such as follower count and engagement rates.
  • Showcase your creativity and understanding of social media trends by including examples of your content creation and campaign ideas.
  • Be prepared to talk about your experience with social media analytics tools, such as Adjust and Excel, and how you've used them to inform your strategy.
  • Highlight your ability to work independently and take ownership of a role, as well as your experience with remote work.
  • Don't be afraid to ask about the company culture and values, and how they impact the social media strategy.
  • Make sure to research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.

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