Social Media Manager Sr

Flagstar Bank·Remote(India)
Marketing

WFA Digital Insight

As demand for digital marketing specialists continues to soar, with a 25% increase in remote job postings in the last year, the role of Social Media Manager has become crucial for companies looking to build a strong online presence. With the rise of social media, companies are now more than ever looking for professionals who can develop and implement effective organic social strategies. Flagstar Bank, a leading financial services provider, is no exception, and this Senior Social Media Manager role is a testament to the company's commitment to investing in its digital future. Candidates should be aware that this role requires a deep understanding of social media platforms, content development, and performance measurement, as well as the ability to drive cross-functional partnerships and contribute to enterprise brand strategy. Before applying, it's essential to consider the skills and experience required for this role, including a strong background in digital marketing and social media management.

Job Description

About the Role

The Senior Social Media Manager role at Flagstar Bank is a senior-level position that requires a high degree of expertise in organic social strategy, platform presence, and performance measurement. As the organization's primary authority on organic social, this role is responsible for developing and implementing a comprehensive social media strategy that aligns with the company's overall brand and business objectives. The successful candidate will have a deep understanding of social media platforms, including LinkedIn, Instagram, Facebook, and emerging channels, as well as the ability to analyze data and adjust the strategy accordingly.

The role involves working closely with cross-functional teams, including Creative, Content, Analytics, PR, Paid Media, and Compliance, to ensure that social media activities are integrated and aligned with the company's overall marketing strategy. This includes contributing to enterprise brand strategy and social investment decisions, as well as providing senior-level perspective on social's role in brand building, audience development, and long-term paid media efficiency.

As a senior member of the marketing team, the Social Media Manager Sr will be expected to provide guidance and oversight to junior team members, as well as to contribute to the development of the company's social media policy and guidelines.

What You Will Do

  • Develop and own the full organic social strategy across all platforms, including LinkedIn, Instagram, Facebook, and emerging channels
  • Establish and govern social KPIs, performance baselines, and measurement frameworks, including follower growth, engagement rate, share of voice, and contribution to paid media efficiency
  • Lead the social channel roadmap, driving capability improvements, platform investment decisions, tool and technology evaluations, and emerging format adoption
  • Serve as the organization's subject matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive social strategies in the financial services space
  • Contribute directly to enterprise brand strategy, providing senior-level perspective on social's role in brand building, audience development, and long-term paid media efficiency
  • Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all divisions and all active platforms
  • Partner with Creative, Content, and divisional marketing teams to ensure social content is grounded in the brand messaging framework and adapted appropriately for each platform and audience
  • Own and enforce community management standards, ensuring social interactions reinforce brand voice, build genuine audience relationships, and reflect the organization's values
  • Drive content innovation by piloting new formats, platforms, and storytelling approaches that advance social capability and brand engagement
  • Oversee editorial governance across all social activity, ensuring content quality, publishing accuracy, compliance requirements, and brand consistency are maintained at scale

What We Are Looking For

  • 5+ years of experience in social media marketing, with a focus on organic social strategy and platform management
  • Proven track record of developing and implementing successful social media campaigns that drive engagement, follower growth, and brand awareness
  • Strong understanding of social media platforms, including LinkedIn, Instagram, Facebook, and emerging channels
  • Experience with social media analytics tools, including metrics such as follower growth, engagement rate, and share of voice
  • Ability to analyze data and adjust social media strategy accordingly
  • Strong content development skills, with the ability to create high-quality, engaging content for various social media platforms
  • Experience working with cross-functional teams, including Creative, Content, Analytics, PR, Paid Media, and Compliance
  • Strong communication and project management skills, with the ability to provide guidance and oversight to junior team members

Nice to Have

  • Experience with social media management tools, such as Hootsuite or Sprout Social
  • Knowledge of HTML and CSS, with the ability to create basic web pages and landing pages
  • Experience with influencer marketing and partnerships
  • Knowledge of SEO principles and how to optimize social media content for search

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading financial services provider
  • Collaborative and dynamic work environment
  • Professional development opportunities, including training and education programs
  • Flexible working hours and remote work options
  • Access to the latest social media management tools and technologies
  • Recognition and reward programs for outstanding performance
  • Comprehensive health and wellness programs, including medical, dental, and vision coverage

How to Stand Out

  • Make sure to tailor your resume and cover letter to the specific requirements of the job, highlighting your experience and skills in social media marketing and platform management.
  • Be prepared to provide examples of your previous social media campaigns and their results, including metrics such as follower growth and engagement rate.
  • Show your passion for social media and your understanding of the latest trends and platforms.
  • Highlight your ability to work independently and as part of a team, as well as your strong communication and project management skills.
  • Don't be afraid to ask questions during the interview process, such as what the company's social media goals and objectives are, and how the role contributes to the overall marketing strategy.
  • Be prepared to discuss your experience with social media analytics tools and how you use data to inform your social media strategy.

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