Software Engineer - Salesforce Platform (EAA)
Software Development
SalesforceExcel
WFA Digital Insight
As demand for skilled Salesforce engineers grows, with a 25% increase in job postings last year, Coinbase stands out as a leader in the fintech space. With a strong focus on economic freedom, this company is poised for rapid growth, making it an exciting time to join their team. Candidates with expertise in Salesforce, Excel, and software engineering fundamentals will find this role particularly appealing. Before applying, it's essential to understand the company's remote-first approach and the importance of collaboration in their quarterly 'surges'.
Job Description
About the Role
The Software Engineer - Salesforce Platform (EAA) role at Coinbase is a unique opportunity to design and deliver Salesforce capabilities that power institutional sales, account management, billing, and compliance workflows. As a key member of the EAA STP team, you will own end-to-end feature delivery, working closely with sales, sales operations, account management, and institutional operations to unlock revenue, improve forecasting, and build resilient, auditable processes. The team is the primary engineering partner for the Sales, Trading, and Prime business, building scalable CRM and billing solutions while integrating Salesforce with pricing, contracting, and downstream finance systems. This is a high-ownership role that requires a strong ability to partner directly with stakeholders to translate requirements into scalable technical solutions.What You Will Do
- Design, build, and maintain Salesforce applications and platform capabilities using Apex, Lightning Web Components, Flows, and other Salesforce technologies across multiple orgs.
- Own end-to-end delivery of features and enhancements for STP, from technical design and estimation through implementation, testing, deployment, and post-launch support.
- Build and operate integrations between Salesforce and internal/external systems using REST APIs, Platform Events, middleware platforms, and ETL tooling to enable reliable cross-system data flows.
- Partner with product managers, architects, admins, and business stakeholders across Sales, Compliance, Legal, and Institutional Ops to translate requirements into scalable technical solutions.
- Drive engineering quality through code reviews, design reviews, documentation of technical patterns and runbooks, and mentorship of IC3 and contractor developers.
- Support operational excellence through on-call rotations, production issue triage, root cause analysis, and hardening of critical platform services.
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Collaborate with cross-functional teams to identify areas for process improvement and implement solutions.
- Develop and maintain technical documentation for Salesforce applications and integrations.
What We Are Looking For
- 4+ years as a Salesforce Developer or equivalent Salesforce-focused engineering role, with deep proficiency in Apex, LWC, Flows, security/sharing models, packaging, and release management.
- Demonstrated experience designing complex Salesforce solutions in Service Cloud, Sales Cloud, or Experience Cloud, including case management, Omni-Channel routing, or partner portals.
- Hands-on experience building and operating integrations between Salesforce and other systems using REST APIs, Platform Events, middleware/automation platforms, and ETL tooling.
- Solid foundation in software engineering fundamentals, including testable architectures, version control (Git), CI/CD pipelines, and multi-sandbox environment management.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.
- Experience with Excel, particularly in data analysis and visualization.
Nice to Have
- Experience with middleware platforms and ETL tooling.
- Knowledge of financial systems and workflows, particularly in the context of institutional sales and account management.
- Experience with cloud-based technologies and agile development methodologies.
- Certification in Salesforce development, such as the Certified Salesforce Developer credential.
Benefits and Perks
- Opportunity to work on complex, high-impact projects that drive business growth and revenue.
- Collaborative, dynamic work environment with a team of experienced professionals.
- Flexible, remote-first work arrangement with quarterly in-person working sessions.
- Access to cutting-edge technologies and tools, including Salesforce and generative AI platforms.
- Comprehensive benefits package, including health insurance, retirement savings, and paid time off.
- Professional development opportunities, including training, mentorship, and education assistance.
- Equity and stock options, providing a stake in the company's success.
- Recognition and reward programs, celebrating individual and team achievements.
How to Stand Out
- When applying, be sure to highlight your experience with Salesforce, particularly in designing and delivering complex solutions.
- Showcase your ability to work collaboratively with cross-functional teams, including sales, operations, and compliance.
- Familiarize yourself with Coinbase's products and services, demonstrating your understanding of their business and how your skills can contribute to their success.
- Prepare examples of your experience with integrations, APIs, and data analysis, as these are key aspects of the role.
- Be prepared to discuss your approach to responsible AI use, including human oversight and measurable improvements in workflow efficiency and quality.
- Research the company culture and be ready to discuss how you can thrive in a remote-first environment with quarterly in-person sessions.
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