Solution Sales Executive - Data Driven Marketing, Insurance Specialist
WFA Digital Insight
The demand for skilled sales professionals in data-driven marketing has seen significant growth, with a 25% increase in job openings in the past year. As companies like Equifax continue to innovate and expand their services, the need for experts who can bridge the gap between technology and business has never been more pressing. With the rise of remote work, the ability to work effectively in a highly matrixed organization and manage multiple high-priority projects simultaneously is crucial. Equifax's commitment to innovation and customer satisfaction makes this role an attractive opportunity for those looking to make a meaningful impact in the industry. Before applying, candidates should be aware of the importance of exceptional communication skills, problem-solving abilities, and a deep understanding of the insurance industry.
Job Description
About the Role
The Solution Sales Executive role at Equifax is a critical position that requires a unique blend of technical expertise, business acumen, and sales savvy. As a subject matter expert in data-driven marketing solutions, you will be responsible for identifying and supporting partnership opportunities, diagnosing business challenges, and developing customized solutions that meet the unique needs of insurance clients. You will be part of a dynamic team that values collaboration, innovation, and customer satisfaction.The day-to-day responsibilities of this role will involve working closely with clients to understand their business needs, designing and delivering tailored solutions that leverage Equifax's data-driven marketing capabilities, and providing ongoing support to ensure successful implementation. You will also collaborate with cross-functional teams, including account executives, customer success managers, and other subject matter experts, to build compelling value propositions and drive sales growth.
What You Will Do
- Act as a trusted advisor to insurance clients, providing expert guidance on data-driven marketing solutions
- Diagnose business challenges and develop customized solutions that meet the unique needs of each client
- Design and deliver customer-facing presentations that translate complex concepts into viable, actionable solutions
- Collaborate with cross-functional teams to build compelling value propositions and drive sales growth
- Identify critical dependencies or gaps and offer proactive resolutions and manage escalations on behalf of the client
- Develop detailed solution proposals and drive the negotiation process for data-driven marketing products
- Mentor sales teams to better enable them to identify and qualify data-driven marketing opportunities
- Analyze the competitive landscape and maintain expert knowledge of competitors to drive market-leading positioning and winning sales strategies
- Conduct discovery meetings to capture technical and business requirements during the sales cycle
- Innovate channel solutions using data-driven marketing's differentiated datasets to create marketing solutions across both digital and non-digital channels
- Liaise with centers of excellence to ensure all client engagement details are documented and executed successfully
- Manage sales operations, including maintaining accurate opportunity tracking in Salesforce and supporting forecasting and initiative prioritization
What We Are Looking For
- Bachelor's degree or equivalent experience
- 7-10+ years of experience in an account executive, business development, or other enterprise-level, quota-carrying sales role
- Exceptional verbal and written communication skills with a proven ability to convey value in executive-level client meetings
- Expert-level problem-solving skills, particularly in developing intricate, multi-faceted solutions
- Proven ability to navigate a highly matrixed organization and manage multiple high-priority projects simultaneously
- Experience with Salesforce and Excel
- Strong understanding of the insurance industry and data-driven marketing solutions
- Ability to work effectively in a remote environment and collaborate with cross-functional teams
Nice to Have
- Advanced education, such as a master's degree
- Specific experience within the insurance industry
- Experience selling data, technology, analytics, or data-driven marketing solutions
Benefits and Perks
- Competitive salary range
- Eligibility for sales incentive compensation program
- Opportunity to work with a dynamic and innovative company
- Collaborative and supportive work environment
- Professional development opportunities
- Remote work arrangement
- Access to cutting-edge technology and tools
- Comprehensive benefits package, including health insurance and retirement plan
How to Stand Out
- Develop a deep understanding of the insurance industry and data-driven marketing solutions to stand out as a candidate
- Highlight your experience with Salesforce and Excel, and be prepared to provide examples of how you have used these tools to drive sales growth
- Be prepared to discuss your problem-solving skills and provide examples of complex solutions you have developed in previous roles
- Research Equifax's products and services and be prepared to discuss how you can contribute to the company's mission and goals
- Prepare to discuss your experience working in a highly matrixed organization and managing multiple high-priority projects simultaneously
- Be prepared to negotiate your salary and benefits package, and do your research on the market rate for similar roles
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