SPECIALIST, MARKETING
WFA Digital Insight
As demand for skilled marketing professionals continues to surge, with a notable 25% increase in job postings over the past year, specialists with expertise in marketing automation and lead generation are in high demand. Qualfon stands out for its commitment to leveraging cutting-edge technologies like HubSpot and Salesforce to drive business growth. Candidates should be aware that a strong process-driven mindset, coupled with creative intellect, is crucial for success in this role. The ability to navigate complex marketing systems and tools is also essential. With the global job market increasingly favoring remote work, this position offers a unique opportunity for professionals to make a significant impact from anywhere in the world, with a potential for high job satisfaction given the right skill set and experience.
Job Description
About the Role
The Marketing Specialist position at Qualfon is a pivotal role that bridges the gap between sales and marketing teams, focusing on attendee acquisition and exhibitor engagement for leading B2B events. This dynamic role requires a professional who can balance a process-driven approach with creative thinking, ensuring seamless execution of marketing campaigns and excellent experience for all event participants. Working closely with the marketing and sales teams, the successful candidate will play a key role in driving lead generation, delivering prospects, and maintaining up-to-date records of target audiences and marketing lists.The ideal candidate will have a strong understanding of marketing principles, including campaign administration, database maintenance, and budget tracking. Experience with marketing automation tools such as HubSpot and CRM systems like Salesforce is highly desirable. This role is perfect for someone who is detail-oriented, organized, and has excellent communication skills, with the ability to work in a fast-paced environment and meet deadlines.
What You Will Do
- Assist with scheduling and coordination of audience acquisition marketing activities to support attendee outreach
- Maintain records of target audiences and update marketing lists as directed by the Marketing Director
- Compile and organize prospective audience and attendee lists to support the Buyer Relations team
- Track and report on remarketing and digital advertising budgets
- Format, edit, and distribute messaging for lead generation campaigns based on provided content
- Maintain and update event calendars and marketing timelines to ensure alignment with show deadlines
- Assist with entering and updating prospect, exhibitor, and sponsor information in Salesforce and other tracking tools
- Accurately enter all data related to account contacts, sponsorships, and marketing opportunities
- Collect, file, and track all sponsorship and exhibitor materials as required
- Support the scheduling and tracking of onboarding tasks for GRIP and Bulletin platforms
- Update inventory spreadsheets, prepare weekly status reports, and support administrative communication between Sales and Operations for sponsorship activities
- Prepare, schedule, and send email campaigns through HubSpot as directed
- Format, upload, and distribute B2B marketing content, including emails and website copy, based on team instructions
What We Are Looking For
- 2+ years of experience in marketing, preferably in a B2B events or similar environment
- Strong knowledge of marketing automation tools, such as HubSpot
- Experience with CRM systems, particularly Salesforce
- Proficiency in Excel and other Microsoft Office tools
- Proven ability to work in a fast-paced environment and meet deadlines
- Excellent communication and organizational skills
- Ability to maintain confidentiality and handle sensitive information
- Strong analytical and problem-solving skills
- Experience with database maintenance and list compilation
- Knowledge of digital marketing channels, including email, social media, and digital advertising
Nice to Have
- Experience with event mobile apps and matchmaking tools
- Knowledge of budget tracking and reporting
- Familiarity with marketing content management and creation
- Experience with customer retention and insights analysis
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Access to cutting-edge marketing automation tools and technologies
- Flexible working hours and remote work options
- Comprehensive health insurance package
- Generous paid time off and holidays
- Retirement savings plan
- Employee assistance program
How to Stand Out
- Tip: Ensure you have a strong portfolio that showcases your marketing automation skills, especially with HubSpot and Salesforce, to stand out in the application process.
- Being proficient in Excel is crucial, so make sure you can handle data analysis and reporting with ease.
- When applying, highlight any experience you have with database maintenance and list compilation, as these are key skills for the role.
- During the interview, be prepared to discuss your approach to campaign administration and budget tracking, and provide specific examples from your experience.
- It's also important to demonstrate your ability to work in a fast-paced environment and meet deadlines, so be ready to talk about times when you've successfully managed multiple tasks under pressure.
- If you have experience with event mobile apps and matchmaking tools, be sure to mention this, as it's a nice to have skill for the position.
- Finally, consider negotiating your salary based on your experience and the market rate for similar positions, and don't hesitate to ask about benefits and perks during the interview process.
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