Specialist, Media Operations - Remote
WFA Digital Insight
The demand for paid media specialists has surged in recent years, with a notable 21% increase in job openings within the non-profit sector. As the job market continues to shift towards remote work, professionals with expertise in media operations are in high demand. The American Cancer Society, a renowned organization, is seeking a skilled Specialist, Media Operations to join their team. With a strong focus on digital marketing, this role offers a unique opportunity to work with a talented team and contribute to a lifesaving mission. Before applying, candidates should be aware that a deep understanding of media platforms, tagging structures, and tracking methodologies is essential for success in this position.
Job Description
About the Role
The Specialist, Media Operations role is a critical component of the American Cancer Society's digital marketing team. As a key contributor, you will be responsible for translating media plans into executable trafficking sheets for agency partners and ensuring accurate campaign setup. This role plays a vital function in testing and validating campaign execution, ensuring all creative assets, tracking pixels, and platform configurations are implemented correctly.The American Cancer Society is a diverse and dynamic organization, and this role offers the opportunity to work with a talented team of professionals who are passionate about their work. The ideal candidate will be highly process-oriented, technically proficient, and have a deep understanding of media platforms and their specific setup requirements.
What You Will Do
- Develop and manage detailed trafficking sheets to guide agency execution of media plans
- Ensure all campaign components, including creative assets, URLs, and tracking tags, are correctly assigned and formatted for seamless launch
- Work closely with agency partners to confirm trafficking details and troubleshoot setup issues
- Validate campaign setup across media platforms, ensuring proper targeting, tracking, and creative implementation
- Conduct pre-launch testing to confirm that all pixels, conversion tracking, and attribution mechanisms are working as intended
- Maintain a deep understanding of platform-specific nuances, including tagging structures, ad specifications, and compliance requirements
- Monitor initial campaign launches for accuracy, flagging any discrepancies for resolution
- Create and maintain standard operating procedures for trafficking, setup, and troubleshooting
- Develop process checklists to ensure accuracy and consistency across campaigns
- Provide ongoing recommendations to improve workflow efficiency and reduce setup errors
- Partner with the media planning team to ensure smooth execution of campaign strategies
- Work closely with analytics teams to ensure accurate data tracking and measurement
- Collaborate with creative teams to confirm asset specifications and deployment timelines
What We Are Looking For
- 3+ years of experience in media operations or a related field
- Proficiency with major media platforms, including Google Ads and Meta Ads
- Experience with tagging and tracking tools, such as Google Tag Manager
- Strong analytical mindset to troubleshoot and validate campaign data accuracy
- Excellent written and verbal communication skills for documentation and partner coordination
- Process-oriented, with a strong ability to follow structured workflows and create efficiencies
- Technical expertise, with a deep understanding of media platforms, tagging structures, and tracking methodologies
- Attention to detail, ensuring accuracy in trafficking, setup, and execution
- Problem-solving skills, with the ability to diagnose and resolve technical issues related to campaign setup
- Collaboration skills, with the ability to work effectively across teams to ensure seamless campaign execution
- Project management skills, with the ability to manage multiple campaigns and trafficking deliverables simultaneously
Nice to Have
- Experience with DSPs, CM360, or other media platforms
- Knowledge of UTM parameters and Floodlight tags
- Certification in Google Ads or Meta Ads
- Experience with project management tools, such as Asana or Trello
- Familiarity with agile project management methodologies
Benefits and Perks
- Competitive salary
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off and holidays
- Remote work stipend and equipment allowance
- Opportunities for professional development and growth
- The satisfaction of working for a mission-driven organization
How to Stand Out
- To stand out in this role, be prepared to provide specific examples of your experience with media operations and campaign setup
- Develop a strong understanding of Google Ads and Meta Ads, as well as other media platforms
- Create a portfolio that showcases your analytical and problem-solving skills
- Be prepared to discuss your experience with tagging and tracking tools, such as Google Tag Manager
- Research the American Cancer Society's mission and values, and be prepared to discuss how your skills and experience align with their goals
- Be prepared to negotiate your salary based on your experience and qualifications
- Look for red flags, such as a lack of clear communication or unrealistic expectations, during the interview process
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