Sr. Analyst, Strategic Measurement

TwilioTwilio·Remote(Remote - Canada)
Data & Analytics
Looker StudioExcel

WFA Digital Insight

As demand for data-driven marketing strategies grows, roles like this Sr. Analyst position are becoming increasingly vital. With a strong background in statistical analysis and hypothesis-driven thinking, candidates can stand out in a crowded remote job market. Twilio's commitment to remote-first work and innovative solutions makes this company an attractive choice for professionals looking to make a global impact.

Job Description

About the Role

Twilio is seeking a Sr. Analyst, Strategic Measurement to lead the 'New Frontiers' initiative, focusing on emerging channels, measurement optimization, and instrumentation. This role will define, measure, and accelerate growth in new digital landscapes, including AI Engine Optimization and advanced attribution frameworks.

Responsibilities

  • Analyze complex data sets to inform marketing strategies
  • Partner with global marketing analytics teams, Brand, Demand Gen, PR, Content, and Developer Network teams to execute high-visibility objectives
  • Deliver clear and concise executive presentations

Requirements

  • Strong statistical background
  • Experience with Looker Studio and Excel
  • Ability to think critically and drive business impact with data analysis

How to Stand Out

  • Develop a strong portfolio showcasing your ability to analyze complex data sets and drive business impact with your insights.
  • Highlight your experience with Looker Studio and Excel, and be prepared to walk through your process for data analysis and presentation.
  • Prepare to discuss your approach to hypothesis-driven thinking and how you've applied it in previous roles.
  • Research Twilio's commitment to remote-first work and be prepared to discuss how you thrive in a remote work environment.
  • Practice presenting complex data insights in a clear and concise manner, focusing on the story the data tells rather than just the numbers.

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