Sr. Creator Marketing Manager

About the Role

As a key member of the marketing team, the Sr. Creator Marketing Manager will own the strategy and execution of scalable programs, translating insights and trends into campaigns that drive revenue growth. The ideal candidate will have a deep understanding of the creator economy, affiliate marketing, and the convergence of these two spaces.

Impact is a leading commerce partnership marketing platform that empowers brands to drive trusted, performance-based growth through authentic relationships. With a growing global presence, the company is committed to innovation and excellence in the marketing industry.

What You Will Do

• Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
• Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
• Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
• Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
• Partner with internal experts to bring forward data-backed insights and industry trends
• Deliver high-impact campaigns, reports, and activations that position Impact as a leader in the creator economy
• Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
• Translate strategy into cohesive go-to-market activations across teams
• Ensure programs are amplified across owned, earned, and paid channels
• Identify opportunities to extend impact through research, storytelling, PR, and sales enablement

What We Are Looking For

• 5+ years of experience in marketing, preferably in a creator marketing or affiliate marketing role
• Strong understanding of the creator economy and affiliate marketing spaces
• Proven track record of developing and executing successful marketing programs
• Experience with GTM strategy and execution
• Strong analytical skills, with experience using tools like Salesforce and Excel
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• Strong understanding of the marketing industry and current trends

Nice to Have

• Experience working with influencers or content creators
• Knowledge of the commerce partnership marketing space
• Familiarity with Impact's products and services
• Certification in marketing or a related field
• Experience with data analysis and reporting

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading commerce partnership marketing platform
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible working hours and remote work options
• Access to the latest marketing tools and technologies
• Recognition and reward for outstanding performance

• Develop a strong understanding of the creator economy and affiliate marketing spaces to stand out as a candidate.
• Showcase your experience with GTM strategy and execution, and be prepared to provide examples of successful marketing programs you've developed and executed.
• Highlight your analytical skills, including your experience with tools like Salesforce and Excel.
• Be prepared to discuss your experience working with influencers or content creators, and how you've amplified marketing programs across owned, earned, and paid channels.
• Research Impact's products and services, and be prepared to discuss how your skills and experience align with the company's innovative approach to commerce partnership marketing.
• Consider creating a portfolio that showcases your marketing experience and skills, including any successful campaigns or programs you've led.
• Be prepared to negotiate your salary and benefits package, and don't be afraid to ask about opportunities for professional development and growth within the company.