Sr. Demand Generation Manager

About the Role

The day-to-day responsibilities of this role are diverse and challenging, requiring a unique blend of strategic thinking, creative problem-solving, and analytical expertise. You will be responsible for building and executing demand generation campaigns across multiple channels, including paid media, webinars, events, and lifecycle marketing. Your goal will be to drive qualified pipeline and contribute to the company's rapid growth.

Commonroom is a dynamic and innovative company that values simplicity, passion, and customer-centricity. As a key member of the marketing team, you will be expected to embody these values and contribute to a culture of collaboration, creativity, and continuous improvement.

What You Will Do

• Develop and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing
• Own paid acquisition across channels, including planning, execution, and optimization with a focus on pipeline contribution
• Build and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps
• Use buyer signals, such as product usage, website activity, intent data, and community engagement, to identify in-market accounts and trigger timely engagement
• Track and report on campaign performance, using data to continuously improve conversion across the funnel
• Partner with Sales and SDRs to ensure strong program-to-pipeline alignment
• Run experimentation across channels and campaign strategies to find what works and scale it
• Contribute to marketing infrastructure improvements, including attribution, reporting, and campaign tooling
• Collaborate with cross-functional teams to ensure seamless alignment and maximum impact
• Stay up-to-date with the latest trends and best practices in demand generation and account-based marketing

What We Are Looking For

• 6+ years of B2B marketing experience with a strong focus on demand generation
• Proven track record of building and executing campaigns that drive measurable pipeline growth
• Hands-on experience running paid acquisition across channels, including LinkedIn, Google, and display
• Experience building and executing ABM programs in a SaaS environment
• Familiarity with signal-based marketing and modern GTM tools, including CRM, marketing automation, and intent data platforms
• Strong analytical mindset, with the ability to use data to inform decisions and drive results
• Comfortable operating in a fast-moving startup environment, with the ability to own programs end-to-end
• Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
• Strong understanding of the sales and marketing funnel, with the ability to drive conversion and growth

Nice to Have

• Experience marketing to RevOps, Sales Operations, or GTM leadership personas
• Familiarity with modern GTM data platforms and signal-based workflows
• Experience with marketing automation platforms, such as Marketo or HubSpot
• Knowledge of sales and marketing alignment best practices

Benefits and Perks

• Competitive salary and equity package
• Opportunity to work with a dynamic and innovative company that is revolutionizing the GTM space
• Collaborative and supportive work environment, with a team of experienced professionals who are passionate about marketing and sales
• Flexible working hours and remote work options, with the ability to work from anywhere in the US
• Professional development opportunities, including training and conference sponsorships
• Access to the latest marketing and sales tools and technologies, with the ability to stay up-to-date with the latest trends and best practices
• Comprehensive benefits package, including health, dental, and vision insurance, as well as a 401(k) matching program

• Develop a deep understanding of the company's products and services, as well as the target market and buyer personas.
• Showcase your analytical skills by providing specific examples of how you have used data to drive marketing decisions and optimize campaigns.
• Highlight your experience with paid media and ABM, including any relevant certifications or training programs.
• Be prepared to walk the interviewer through your process for building and executing demand generation campaigns, including how you measure success and optimize for improvement.
• Demonstrate your ability to collaborate with cross-functional teams, including sales and product marketing, and highlight any experience you have with sales and marketing alignment.
• Consider creating a portfolio of your work, including examples of successful campaigns and marketing materials, to showcase your skills and experience.