Sr. Director, National Accounts - Small Format
WFA Digital Insight
The demand for experienced sales leaders in the CPG industry has grown significantly, with a focus on national account management and team leadership. As remote work continues to rise, positions like this offer a unique blend of autonomy and collaboration. Celsius, with its innovative approach to energy drinks, is looking for a Sr. Director who can drive growth and strategy. With the right blend of analytical skills, leadership abilities, and industry knowledge, candidates can thrive in this role. Before applying, it's essential to understand the company's culture and values, as well as the requirements for travel and team management.
Job Description
About the Role
The Sr. Director, National Accounts - Small Format, is a pivotal position at Celsius, responsible for managing key national retail relationships and leading a team of National Account Managers. This role is crucial for achieving enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives. The Sr. Director will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers.The ideal candidate will have a deep understanding of the CPG or beverage industry, with a proven ability to manage and grow large-format or convenience channel retail accounts. Experience working cross-functionally in matrixed organizations, with exposure to Marketing, Finance, Supply Chain, and Field Sales, is also essential. A Bachelor's degree is required, with an MBA or advanced degree preferred.
What You Will Do
- Lead and coach a team of National Account Managers to deliver executional excellence and customer satisfaction across national accounts.
- Support professional development, performance management, and succession planning within the National Accounts team.
- Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.
- Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
- Develop and execute account-specific joint business plans, identify opportunities for growth, and negotiate agreements.
- Conduct market and customer analysis to identify trends, opportunities, and challenges.
- Collaborate with cross-functional teams to develop and implement customer-centric solutions.
- Travel up to 50% domestically for customer meetings, team events, and other business requirements.
- Manage and analyze sales data, using tools like Adjust and Excel to inform business decisions.
What We Are Looking For
- 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry.
- Proven ability to manage and grow large-format or convenience channel retail accounts.
- Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
- Bachelor's degree required; MBA or advanced degree preferred.
- Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
- Excellent leadership, communication, and negotiation skills.
- Ability to travel domestically up to 50% of the time.
- Valid U.S. Driver’s License and ability to pass an MVR screening.
Nice to Have
- Experience with CRM software and sales management tools.
- Certification in sales leadership or a related field.
- Knowledge of the energy drink market and trends.
Benefits and Perks
- Competitive salary range.
- Opportunity to work with a dynamic and growing company.
- Comprehensive benefits package, including health, dental, and vision insurance.
- 401(k) matching program.
- Paid time off and holidays.
- Remote work stipend and support for home office setup.
- Professional development opportunities, including training and conference attendance.
How to Stand Out
- Ensure your resume and cover letter highlight specific examples of national account management and team leadership experience.
- Be prepared to discuss your strategy for growing retail accounts and your approach to cross-functional collaboration.
- Familiarize yourself with the company's products and mission to demonstrate your passion for the brand.
- Develop a portfolio or examples of your work in sales analytics and reporting to share during the interview process.
- Research the company culture and values to understand the team's dynamics and expectations.
- Prepare questions to ask the interviewer about the role, company, and future growth opportunities.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.