Sr. Engagement Strategist, Marketing Applied Sciences
WFA Digital Insight
As demand for data-driven marketing specialists continues to rise, with a notable 25% increase in job postings over the past year, General Motors is seeking a highly skilled Sr. Engagement Strategist to lead their marketing analytics efforts. This role stands out for its unique blend of strategic thinking, technical expertise, and collaborative mindset. With the automotive industry's growing focus on digital transformation, this position offers a compelling opportunity for professionals to make a significant impact. Candidates should be prepared to showcase their proficiency in Google Analytics, Excel, and data visualization tools, as well as their ability to communicate complex insights to both technical and non-technical stakeholders.
Job Description
About the Role
The Sr. Engagement Strategist role at General Motors is a critical component of the Marketing Applied Sciences team, responsible for delivering data-driven solutions to drive business growth. As a senior individual contributor and subject matter expert in marketing analytics, this position requires a unique blend of technical expertise, strategic thinking, and collaborative mindset. The successful candidate will work closely with cross-functional teams, including brand, product, and analytics partners, to measure and improve marketing effectiveness across media channels, audiences, and websites.The Marketing Applied Sciences team plays a vital role in helping GM organizations achieve their business goals through data-driven decision making. As a key member of this team, the Sr. Engagement Strategist will serve as a strategic partner to brand and performance marketing teams, providing actionable insights and recommendations to drive ongoing performance optimization efforts.
What You Will Do
- Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making
- Lead end-to-end delivery of campaign performance analyses, connecting paid media, website engagement, audience strategy, and business context into a cohesive narrative
- Collaborate with data scientists, product managers, and channel leads to ensure accurate and timely delivery of measurement needs
- Use analytics tools, such as Google Analytics and Excel, to independently explore data, validate findings, and build robust supporting analysis where needed
- Build clear, compelling narratives that translate complex data into business-relevant insights and actionable recommendations for senior stakeholders
- Drive standardization and automation of recurring analyses where appropriate, freeing up time for deeper, more strategic work
- Proactively identify performance trends and opportunities for testing and optimization
- Contribute to Marketing Applied Sciences best practices, templates, and frameworks for measurement and communication
- Develop and maintain a deep understanding of media performance KPIs, attribution concepts, and audience targeting
- Stay up-to-date with industry trends and emerging technologies in marketing analytics and data science
What We Are Looking For
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field
- 6+ years of experience in media/performance marketing analytics or a related role
- Deep understanding of media performance KPIs, attribution concepts, and audience targeting
- Strong proficiency with PowerPoint and advanced Excel functions
- Proficiency with data visualization tools, such as Power BI or Tableau
- Strong analytics thinking with attention to detail and a bias toward action
- Excellent written and verbal communication skills
- Ability to work effectively in a fast-paced, collaborative environment
- Experience with Google Analytics, Excel, and data visualization tools
Nice to Have
- Proficiency with Databricks (SQL, Python) for querying, analyzing, and manipulating datasets
- Experience in automotive or consumer product marketing
- Hands-on experience with Adobe Analytics and media measurement platforms
- Working knowledge of campaign optimization and audience segmentation strategies
- Understanding of Generative AI prompt design and output validation
Benefits and Perks
- Competitive salary and bonus potential
- Comprehensive health and wellbeing benefit programs, including medical, dental, vision, and Health Savings Account
- Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, and life insurance
- Paid vacation and holidays, tuition assistance programs, and employee assistance programs
- Opportunity to work with a leading automotive company and contribute to its digital transformation
How to Stand Out
- Develop a strong portfolio showcasing your proficiency in Google Analytics, Excel, and data visualization tools, and be prepared to discuss your approach to data-driven decision making
- Highlight your experience in media/performance marketing analytics and your ability to communicate complex insights to both technical and non-technical stakeholders
- Be prepared to discuss your understanding of media performance KPIs, attribution concepts, and audience targeting, and how you have applied this knowledge in previous roles
- Showcase your ability to work effectively in a fast-paced, collaborative environment and your experience with cross-functional teams
- Research General Motors' marketing strategy and be prepared to discuss how you can contribute to its success
- Prepare examples of how you have driven standardization and automation of recurring analyses and how you have identified performance trends and opportunities for testing and optimization
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