Sr. Growth Marketing Associate (Contractor)

## About the Role The Sr. Growth Marketing Associate role at Acorns is a unique opportunity for a digital marketing professional to drive growth and campaign optimization for a leading financial services company. This contractor position is remote, allowing for flexibility and autonomy in managing daily tasks. As part of the marketing team, the successful candidate will work closely with cross-functional teams to develop and execute marketing strategies that drive user acquisition and retention.

Day-to-day, the Sr. Growth Marketing Associate will be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven decisions to optimize marketing efforts. This role requires a deep understanding of digital marketing channels, including social media, email, and paid advertising, as well as the ability to collaborate effectively with designers, product managers, and other stakeholders.

The marketing team at Acorns is fast-paced and dynamic, with a focus on innovation and creativity. The company is committed to helping people save and invest for the future, and the marketing team plays a critical role in achieving this mission.

## What You Will Do - Develop and execute comprehensive marketing strategies across multiple channels, including social media, email, and paid advertising.

• Analyze campaign performance using data and analytics tools, identifying areas for improvement and optimizing marketing efforts accordingly.
• Collaborate with cross-functional teams, including design, product, and engineering, to develop and launch new marketing initiatives.
• Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices.
• Manage and optimize marketing budgets to achieve maximum ROI.
• Create and present regular reports on marketing performance, providing insights and recommendations for future campaigns.
• Stay current with the latest digital marketing tools and technologies, applying this knowledge to continuously improve marketing strategies.
• Work closely with the product team to develop and launch new features and products.
• Develop and maintain relationships with external partners and vendors, including marketing agencies and technology providers.
• Participate in brainstorming sessions and contribute to the development of new marketing ideas and initiatives.

• Strong understanding of digital marketing channels, including social media, email, and paid advertising.
• Experience with data and analytics tools, including Google Analytics and marketing automation platforms.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong problem-solving and analytical skills, with the ability to drive data-driven decisions.
• Experience with marketing budget management and ROI optimization.
• Familiarity with the latest digital marketing tools and technologies, including marketing automation and CRM systems.
• Bachelor's degree in Marketing or a related field.
• Strong portfolio of previous marketing work, including campaign examples and results.

• Familiarity with cloud-based marketing platforms, including Salesforce and Marketo.
• Certification in digital marketing, such as Google Analytics or HubSpot.
• Experience with team management and leadership.

• Opportunity to work with a fast-paced and dynamic marketing team.
• Flexible remote work arrangement, with the ability to work from anywhere.
• Access to the latest digital marketing tools and technologies.
• Opportunities for professional development and growth.
• Collaborative and supportive work environment.
• Recognition and reward for outstanding performance.
• Access to a comprehensive benefits package, including health, dental, and vision insurance.
• Generous paid time off policy, including vacation and sick leave.

- tip: Ensure your portfolio includes specific examples of campaign optimization and growth marketing strategies you've developed and executed in previous roles.

• tip: Be prepared to discuss your experience with data and analytics tools, including how you've used data to drive marketing decisions.
• tip: Highlight your ability to work collaboratively with cross-functional teams, including designers, product managers, and engineers.
• tip: Research Acorns and its products, being prepared to discuss how your skills and experience align with the company's mission and goals.
• tip: Consider obtaining certifications in digital marketing, such as Google Analytics or HubSpot, to demonstrate your expertise and commitment to the field.
• tip: Be prepared to negotiate your hourly rate as a contractor, highlighting your experience and the value you can bring to the role.
• tip: Ask about opportunities for professional development and growth within the company, demonstrating your long-term commitment to the role and the industry.