Sr. Manager, Integrated Marketing

About the Role

Quavo's marketing team is a dynamic and innovative group, passionate about delivering cutting-edge solutions and empowering clients to enhance industry standards in fraud and disputes management. The company's commitment to innovation and customer satisfaction creates a stimulating work environment that encourages creativity, collaboration, and growth. As a senior integrated marketer, you will have the opportunity to work closely with demand generation, product marketing, corporate marketing, sales, revenue operations, client success, and account management teams to drive priority initiatives and ensure marketing programs are well-planned, launched cleanly, and measured effectively.

The ideal candidate will be a seasoned marketing professional with a deep understanding of the marketing landscape, including demand generation, account-based marketing, sales, and customer lifecycle marketing. You will be comfortable moving between strategy and execution, with the operational discipline to keep teams aligned and focused on delivering results.

What You Will Do

• Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments
• Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions
• Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story
• Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps
• Partner with Product Marketing, Demand Generation, Corporate Marketing, and external agency partners to prioritize updates that improve website effectiveness
• Develop and maintain a deep understanding of the buyer and customer journeys, identifying opportunities to optimize marketing programs and improve customer engagement
• Collaborate with sales and revenue operations teams to ensure sales activation coordination and marketing funnel visibility
• Analyze campaign performance, providing insights and recommendations to optimize marketing programs and improve ROI
• Develop and manage budgets, ensuring effective allocation of marketing resources and maximizing return on investment

What We Are Looking For

• 8+ years of experience in integrated marketing, demand generation, or a related field
• Proven track record of developing and executing successful marketing programs that drive business growth and customer engagement
• Strong understanding of marketing automation platforms, CRM systems, and sales enablement tools
• Experience with GTM and Salesforce, with the ability to leverage these tools to drive marketing and sales alignment
• Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to analyze campaign performance and provide insights and recommendations
• Experience with website governance and management, with a focus on optimizing website effectiveness and improving customer engagement
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience with account-based marketing and sales enablement
• Knowledge of marketing analytics and performance measurement tools
• Certification in marketing automation or a related field
• Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a innovative and growing company in the fraud and disputes management technology industry
• Collaborative and dynamic work environment with a team of passionate and experienced professionals
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to cutting-edge marketing automation and sales enablement tools
• Recognition and reward programs for outstanding performance and contributions

• Develop a deep understanding of Quavo's products and services, as well as the company's mission and values, to demonstrate your passion and commitment to the role.
• Showcase your experience with GTM and Salesforce, highlighting specific examples of how you have leveraged these tools to drive marketing and sales alignment.
• Be prepared to discuss your approach to integrated marketing, including your strategies for developing and executing successful marketing programs that drive business growth and customer engagement.
• Emphasize your analytical and problem-solving skills, providing examples of how you have analyzed campaign performance and provided insights and recommendations to optimize marketing programs.
• Highlight your ability to collaborate effectively with cross-functional teams, including sales, revenue operations, and customer success, to drive marketing and sales alignment and ensure seamless execution of marketing initiatives.
• Demonstrate your knowledge of marketing automation platforms, CRM systems, and sales enablement tools, and be prepared to discuss how you have leveraged these tools to drive marketing and sales success.
• Be prepared to discuss your experience with website governance and management, including your strategies for optimizing website effectiveness and improving customer engagement.