Sr. Marketing Performance Analyst (Contract)
WFA Digital Insight
As the demand for data-driven marketing specialists continues to rise, with a growth rate of 25% in the last year, professionals with expertise in marketing performance analysis are in high demand. Cohere, a leading security-first enterprise AI company, is at the forefront of this trend. With its unique approach to AI model development, Cohere stands out in the industry. To succeed in this role, candidates should possess a deep understanding of GA4, GTM, and Salesforce, as well as excellent analytical and communication skills. Before applying, candidates should be prepared to showcase their ability to drive data-informed decision-making and collaborate with cross-functional teams.
Job Description
About the Role
The Sr. Marketing Performance Analyst role at Cohere is a critical position that entails driving data-informed decision-making across the organization. As a senior-level analyst, you will be responsible for analyzing marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue. You will work closely with the marketing operations team to establish performance targets, manage ad hoc analytics requests, and prepare for weekly, monthly, quarterly, and annual business reviews.The marketing operations team at Cohere is a dynamic and fast-paced environment that requires collaboration, creativity, and a data-driven approach. As a Sr. Marketing Performance Analyst, you will have the opportunity to work with a talented team of professionals who are passionate about marketing and analytics.
Cohere is a global technology company with a strong presence in Toronto, and this role will be based in Toronto. However, the company offers a remote/hybrid work arrangement, which provides flexibility and work-life balance.
What You Will Do
- Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
- Partner with leadership to support strategic planning initiatives and establish performance targets
- Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
- Optimize lead scoring models and attribution reporting, conducting rigorous model validations
- Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
- Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
- Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations
- Collaborate with cross-functional teams, including marketing, sales, and product, to drive business growth and improvement
- Stay up-to-date with industry trends and emerging technologies, applying this knowledge to drive innovation and improvement in marketing analytics
What We Are Looking For
- Bachelor's or Master's degree in a technical field, such as Computer Science, Data Science, Statistics, Engineering, or Mathematics
- 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
- Advanced SQL and Python programming skills, with experience in data analysis and automation
- Platform proficiency in Marketo, Salesforce, GA4, BigQuery, Looker, and CDP (Segment, Hightouch), with certifications preferred
- Proven ability to work with cross-functional teams, including Operations, Finance, Product, Engineering, Sales, and Marketing
- Strong storytelling abilities, with the ability to translate complex data into clear business insights and recommendations
- Excellent presentation skills, with experience presenting to executives and stakeholders at all organizational levels
- Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks
Nice to Have
- Experience with AI tools for data analysis and automation
- Knowledge of paid and social media platforms, with experience in campaign activation and optimization
- Familiarity with data visualization tools, such as Tableau or Power BI
- Certification in Google Analytics or other marketing analytics platforms
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a talented team of professionals who are passionate about marketing and analytics
- Flexible work arrangement, with remote/hybrid options available
- Professional development opportunities, with access to training and education resources
- Comprehensive benefits package, including health, dental, and vision insurance
- Generous paid time off policy, with vacation and sick leave available
- Access to cutting-edge technology and tools, with opportunities for innovation and experimentation
How to Stand Out
- Tip: Highlight your experience with GA4, GTM, and Salesforce in your resume and cover letter, as these skills are highly valued in this role.
- Ensure you have a strong understanding of marketing analytics principles, including data-driven decision-making and performance metrics.
- Be prepared to showcase your ability to work with cross-functional teams, including marketing, sales, and product, and to communicate complex data insights to non-technical stakeholders.
- Develop a portfolio that demonstrates your skills in data analysis, visualization, and presentation, and be prepared to walk the interviewer through your portfolio.
- Research the company culture and values, and be prepared to discuss how your skills and experience align with Cohere's mission and vision.
- Be prepared to negotiate your salary and benefits package, and do not be afraid to ask about opportunities for professional development and growth.
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