Sr. Partner Marketing Technology Alliances Manager

## About the Role The Sr. Partner Marketing Technology Alliances Manager at Klaviyo is a pivotal role that bridges the gaps between partner marketing, ecosystem activation, and go-to-market execution. This position is designed for a forward-thinking, hands-on marketer who thrives in fast-paced environments and knows how to turn partnerships into scalable growth engines. Day-to-day, the role entails activating Klaviyo's technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments.

The successful candidate will work closely with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform. This involves designing and executing co-marketing programs that help technology partners show up meaningfully across Klaviyo's ecosystem, from the App Marketplace to flagship global events.

Klaviyo values the unique backgrounds, experiences, and perspectives each team member brings to the workplace. The company believes everyone deserves a fair shot at success and appreciates the experiences each person brings beyond traditional job requirements. This role, in particular, requires a blend of technical acumen, marketing savvy, and partnership development expertise.

## What You Will Do - Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform.

• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms.
• Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments.
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities.
• Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals.
• Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement.
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions.
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions.
• Collaborate with a wide range of technology partners across the commerce ecosystem to bring integrated solutions to market and create meaningful value for shared customers.

• Strong understanding of the commerce technology ecosystem and current trends.
• Experience with GTM (go-to-market) strategies and their application in partnership marketing.
• Proficiency in Klaviyo or similar marketing automation platforms.
• Proven track record of designing and executing successful co-marketing initiatives.
• Excellent communication and project management skills, with the ability to work with cross-functional teams.
• Data-driven approach to decision-making, with experience in analyzing program effectiveness and optimizing ROI.
• Strong network of contacts within the technology and ecommerce industries.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.

• Familiarity with Shopify, WooCommerce, TikTok, Google, and other leading platforms and ISVs in the commerce ecosystem.
• Certification in marketing automation or a related field.
• Experience with partnership development and account management.

• Opportunity to work with a fast-growing company in the marketing automation space.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and conference sponsorships.
• Flexible work arrangements, including remote work options.
• Access to the latest tools and technologies in marketing automation and ecommerce.
• Recognition and reward for outstanding performance and contributions to the company’s growth.

- Develop a strong understanding of Klaviyo's platform and its applications in the commerce technology ecosystem before applying.

• Showcase your ability to leverage data and insights to drive decision-making and optimize program effectiveness.
• Highlight any experience you have with GTM strategies and their application in partnership marketing.
• Prepare to discuss your network of contacts within the technology and ecommerce industries and how you can leverage these for partnership development.
• Be ready to provide examples of successful co-marketing initiatives you've led or been a part of, and how they drove demand and adoption.
• Familiarize yourself with Klaviyo's values and culture to demonstrate your fit for the role and the company.
• Consider how you can stand out by bringing a unique perspective or skill set to the position, such as experience with emerging technologies or innovative marketing strategies.