Sr. Partner Marketing Technology Alliances Manager

About the Role

This role is critical in bridging the gap between partner marketing, ecosystem activation, and go-to-market execution. It requires a forward-thinking, hands-on marketer who can thrive in fast-paced environments and has a proven track record of turning partnerships into scalable growth engines. The ideal candidate will have a deep understanding of the commerce technology ecosystem and the ability to collaborate effectively with a wide range of stakeholders, including Partnerships, Field Marketing, Events, Product Marketing, and Sales teams.

The role's responsibilities are multifaceted, ranging from leading joint marketing programs with technology partners to designing and delivering integrated co-marketing initiatives. The Sr. Partner Marketing Technology Alliances Manager will also own the technology partner sponsorship strategy and execution for Klaviyo's flagship events, ensuring that these initiatives align with the company's brand, audience, and go-to-market priorities.

What You Will Do

• Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform.
• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms.
• Own technology partner sponsorship strategy and execution for Klaviyo's flagship initiatives.
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo's brand, audience, and go-to-market priorities.
• Partner closely with various teams to align partner marketing programs with broader business goals.
• Own end-to-end execution of partner marketing initiatives, from strategy and planning through launch, execution, and performance measurement.
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions.
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value proposition.

What We Are Looking For

• Proven experience in partner marketing or a related field, with a focus on technology alliances.
• Deep understanding of the commerce technology ecosystem and its key players.
• Ability to design and execute impactful co-marketing programs that drive business growth.
• Strong collaboration and communication skills, with the ability to work effectively with multiple stakeholders.
• Experience in managing and executing sponsorship strategies for large events.
• Ability to leverage data and insights to inform marketing strategies and measure program effectiveness.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience working with ecommerce platforms, ISVs, and other technology partners.
• Bachelor's degree in Marketing or a related field.

Nice to Have

• Experience with marketing automation platforms, such as Klaviyo.
• Knowledge of the digital marketing landscape, including trends and best practices.
• Experience working in a fast-paced, dynamic environment.
• Certification in marketing or a related field.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading company in the digital marketing space.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and education.
• Flexible work arrangements, including remote work options.
• Access to the latest marketing tools and technologies.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and wellness programs.
• Generous PTO and holiday package.

• tip: Develop a strong understanding of the commerce technology ecosystem and its key players to stand out in your application.
• tip: Highlight your experience in designing and executing co-marketing programs that drive business growth.
• tip: Emphasize your ability to work collaboratively with multiple stakeholders, including Partnerships, Field Marketing, Events, Product Marketing, and Sales teams.
• tip: Showcase your skills in leveraging data and insights to inform marketing strategies and measure program effectiveness.
• tip: Prepare to discuss your experience in managing and executing sponsorship strategies for large events.
• tip: Be ready to provide specific examples of successful partner marketing initiatives you have led or been a part of.