Sr. Partner Marketing Technology Alliances Manager

## About the Role As a Senior Partner Marketing Technology Alliances Manager at Klaviyo, you will play a pivotal role in activating the company's technology partner ecosystem through joint marketing initiatives, demand generation, and high-impact partner moments. Your expertise will be crucial in leveraging Klaviyo's platform to drive growth and adoption across the commerce technology ecosystem. You will work closely with key stakeholders, including ecommerce platforms, ISVs, and technology partners, to bring integrated solutions to market and create meaningful value for shared customers.

The role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution, requiring a unique blend of strategic thinking, marketing expertise, and technical acumen. You will design and execute co-marketing programs that help technology partners showcase their capabilities across Klaviyo's ecosystem, from the App Marketplace to flagship global events.

As part of the Klaviyo team, you will collaborate with cross-functional teams, including Partnerships, Field Marketing, Events, Product Marketing, and Sales, to ensure that partner marketing initiatives are aligned with business priorities and deliver tangible outcomes. Your work will directly influence partner-led demand, product adoption, and Klaviyo's growth across the commerce technology ecosystem.

## What You Will Do - Lead and execute joint marketing programs with technology partners to drive demand, pipeline influence, and adoption of the Klaviyo platform - Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms - Own technology partner sponsorship strategy and execution for Klaviyo's flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments - Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo's brand, audience, and go-to-market priorities - Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals - Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement - Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions - Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value proposition - Collaborate with a wide range of technology partners across the commerce ecosystem to bring integrated solutions to market and accelerate adoption of the Klaviyo platform

## What We Are Looking For - Proven experience in partner marketing, ecosystem development, or a related field, with a focus on technology alliances and B2B marketing - Strong understanding of the commerce technology ecosystem and key players, including ecommerce platforms, ISVs, and technology partners - Excellent marketing and project management skills, with the ability to design and execute complex co-marketing initiatives - Strong analytical and problem-solving skills, with the ability to leverage data and insights to optimize program effectiveness - Excellent communication and interpersonal skills, with the ability to build strong relationships with technology partners and cross-functional teams - Experience working with marketing automation platforms, preferably Klaviyo or similar technologies - Strong understanding of the latest marketing technologies and trends, including martech, adtech, and customer experience platforms - Bachelor's degree in Marketing, Business Administration, or a related field

## Nice to Have - Experience working with ecommerce platforms, such as Shopify or WooCommerce - Knowledge of customer experience and customer journey mapping principles - Familiarity with demand generation and lead nurturing strategies - Experience with event marketing and sponsorship activation

## Benefits and Perks - Competitive compensation package - Equity in a fast-growing company - Comprehensive health, dental, and vision insurance - Generous PTO and paid holidays - Remote work stipend and flexible working arrangements - Professional development opportunities and training programs - Access to the latest marketing technologies and tools - Collaborative and dynamic work environment

- When applying, highlight your experience in building successful partnerships and driving growth through joint marketing initiatives.

• Showcase your understanding of the commerce technology ecosystem and key players, including ecommerce platforms and ISVs.
• Be prepared to discuss your approach to measuring and optimizing program effectiveness, including ROI and data-driven decision making.
• Demonstrate your knowledge of marketing automation platforms, preferably Klaviyo or similar technologies.
• Emphasize your ability to work collaboratively with cross-functional teams, including Partnerships, Field Marketing, Events, Product Marketing, and Sales.
• Consider building a portfolio that showcases your experience in partner marketing, ecosystem development, and B2B marketing, including case studies and metrics that demonstrate the impact of your work.