Sr Product Marketing Manager - 11585

Marketing

Excel

WFA Digital Insight

In the current remote job market, the demand for skilled product marketing professionals is on the rise, with companies like Coupa Software leading the way in AI-driven spend management solutions. As the demand for digital transformation specialists grows, roles that bridge the gap between product, sales, and marketing are becoming increasingly valuable. With the global spend management market expected to reach new heights, companies are looking for experts who can craft compelling narratives and drive business growth through data-driven insights. Standing out in this role requires a unique blend of technical, business, and creative skills. Before applying, candidates should be prepared to showcase their ability to turn complex concepts into clear, compelling messaging and demonstrate a deep understanding of procurement personas and market trends.

Job Description

About the Role

The Sr Product Marketing Manager role at Coupa Software is a unique opportunity for a seasoned professional to elevate the company's market presence and drive the success of its Spend Management solutions. As a key player in the product marketing team, you will be responsible for developing and executing go-to-market strategies that showcase the value of Coupa's AI-driven spend management platform. With a strong focus on collaboration and teamwork, you will work closely with cross-functional teams, including Product, Sales, and Marketing, to drive growth and adoption.

As a Sr Product Marketing Manager, you will be the voice of the customer and the champion of Coupa's value proposition, fueling growth through strategic storytelling, strong market insight, and powerful enablement. Your day-to-day responsibilities will include developing compelling product positioning and messaging, creating high-impact content and tools, and partnering with enablement to deliver targeted training programs.

What You Will Do

Develop and execute go-to-market strategies to drive pipeline growth, adoption, and customer retention
Create compelling product positioning and messaging rooted in a deep understanding of procurement personas
Highlight the unique business value of Coupa's solutions in a way that resonates with both business and technical audiences
Serve as a passionate spokesperson in webinars, customer sessions, and events
Fuel sales success by creating high-impact content and tools, such as decks, battlecards, solution briefs, and customer stories
Partner with enablement to deliver targeted training programs that keep go-to-market teams sharp and confident
Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus
Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities
Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions
Influence leadership positioning through analyst relations and partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content

What We Are Looking For

5+ years of product marketing experience in B2B SaaS, ideally in procurement, sourcing, or supply chain technology
A talent for turning complex concepts into clear, compelling messaging and market-facing content
Experience leading go-to-market strategies and supporting product launches with measurable business impact
Strong collaboration skills and the ability to work across teams and influence stakeholders at all levels
A data-driven mindset and the ability to bring structure to ambiguity, uncover insights from data, and use them to inform decisions and storytelling
Experience presenting to both internal and external audiences, including sales teams and executive stakeholders
A self-starter mentality with a passion for solving problems, moving fast, and delivering results
Resilience, adaptability, and an unshakable drive to keep pushing forward even when the path isn't clear

Nice to Have

Experience with Excel and data analysis tools
Familiarity with procurement, sourcing, or supply chain technology
Knowledge of analyst relations and experience working with analyst firms
Certification in product marketing or a related field

Benefits and Perks

Competitive salary and benefits package
Opportunity to work with a leading AI-driven spend management platform
Collaborative and dynamic work environment with a global team
Flexible remote work arrangements and a stipend for remote work setup
Access to training and development programs to enhance your skills and career growth
Recognition and reward for outstanding performance and contributions to the company's success

How to Stand Out

Develop a strong understanding of procurement personas and market trends to create compelling product positioning and messaging.
Showcase your ability to turn complex concepts into clear, compelling messaging and market-facing content.
Highlight your experience leading go-to-market strategies and supporting product launches with measurable business impact.
Emphasize your strong collaboration skills and ability to work across teams and influence stakeholders at all levels.
Prepare examples of how you have used data-driven insights to inform decisions and storytelling in your previous roles.
Be ready to discuss your experience presenting to both internal and external audiences, including sales teams and executive stakeholders.
Show your passion for solving problems, moving fast, and delivering results in a fast-paced and dynamic environment.

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