Sr. Product Marketing Manager - Growth (PLG)
WFA Digital Insight
The demand for skilled product marketing managers in the tech industry has surged, with a 25% increase in job postings over the last year. As companies like Klaviyo prioritize product-led growth, the need for professionals who can drive self-serve conversion and expansion has become critical. With its strong focus on empowering creators, Klaviyo stands out as an innovative company that values diverse backgrounds and perspectives. Candidates interested in this role should be prepared to showcase their expertise in growth funnels, experimentation, and conversion optimization, as well as their ability to collaborate effectively with cross-functional teams.
Job Description
About the Role
The Sr. Product Marketing Manager - Growth (PLG) role at Klaviyo is a unique opportunity for a strategic and execution-minded professional to join the Product Marketing team and drive the company's product-led growth motion. As a key member of the team, you will focus on self-serve growth across the PLG funnel, with an emphasis on free-to-paid conversion, cross-sell, and funnel optimization. Your expertise in customer insight, messaging, and experimentation will be crucial in designing and executing growth initiatives that help customers discover value faster and expand their use of Klaviyo.The Product Marketing team at Klaviyo is a dynamic and collaborative group that works closely with Product, Lifecycle Marketing, Web, and Data teams to drive business growth. As a Sr. Product Marketing Manager, you will have the opportunity to partner with these teams to design and execute growth initiatives that drive measurable business impact. Your success in this role will be measured by your ability to accelerate Klaviyo's product-led growth motion and drive revenue expansion.
Klaviyo's commitment to empowering creators and valuing diverse backgrounds and perspectives makes it an exciting and innovative company to work for. With a strong focus on product-led growth, Klaviyo is poised for continued success and expansion, and this role is a key part of that strategy.
What You Will Do
- Define growth opportunities across the PLG funnel, from activation through conversion and expansion
- Partner with Product teams to shape and execute growth initiatives and experiments
- Develop hypotheses, success metrics, and messaging to support free-to-paid conversion
- Optimize key user journeys, including post-sign-up onboarding, in-product education, and upgrade moments
- Craft growth-focused positioning and messaging tailored to user intent and lifecycle stage
- Support cross-sell initiatives by defining value narratives and in-product education across the product portfolio
- Partner with Lifecycle Marketing and Web teams to align in-product, lifecycle, and website experiences
- Translate learnings from experiments into repeatable growth plays and best practices
- Collaborate with Data teams to analyze user behavior and identify areas for growth optimization
- Develop and maintain a deep understanding of Klaviyo's products and services, as well as the needs and pain points of its customers
What We Are Looking For
- 5+ years of experience in Product Marketing, Growth Marketing, or related roles, working on product-led or self-serve SaaS products
- Strong understanding of growth funnels, experimentation, and conversion optimization
- Ability to move quickly from insight to execution and learn through iteration
- Comfort operating in ambiguity and making progress with imperfect information
- Orientation toward outcomes and impact, not just plans or process
- Data-informed and curious, using insights to prioritize, test, and refine ideas
- Collaborative and effective at influencing cross-functional partners to move work forward
- Strong communication and project management skills, with the ability to prioritize and manage multiple projects simultaneously
- Experience working with Product, Lifecycle Marketing, Web, and Data teams to drive business growth
Nice to Have
- Experience with PLG funnels and product-led growth strategies
- Knowledge of customer insight and messaging principles
- Familiarity with experimentation and conversion optimization tools
- Certification in product marketing or a related field
- Experience working in a fast-paced, dynamic environment and building and iterating quickly
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO and holiday schedule
- Remote work stipend and flexible work arrangements
- Access to professional development opportunities and training
- Collaborative and dynamic work environment with a team of experienced professionals
- Opportunity to work with a leading company in the tech industry and contribute to its continued growth and success
How to Stand Out
- Tip: Make sure to highlight your experience with PLG funnels and product-led growth strategies in your application, as these are key requirements for the role.
- Tip: Be prepared to provide specific examples of your experience with experimentation and conversion optimization, and how you have used data to inform your decisions.
- Tip: Showcase your ability to collaborate effectively with cross-functional teams, including Product, Lifecycle Marketing, Web, and Data teams.
- Tip: Demonstrate your understanding of customer insight and messaging principles, and how you have applied these in previous roles.
- Tip: Be prepared to discuss your experience working in a fast-paced, dynamic environment and building and iterating quickly.
- Tip: Consider including a portfolio or case studies that demonstrate your expertise in product marketing and growth marketing.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.