Sr. Product Marketing Manager - Growth (PLG)

Klaviyo·Remote(San Francisco, CA)
Marketing
Klaviyo

WFA Digital Insight

The demand for skilled product marketing managers with expertise in product-led growth (PLG) has surged, with a notable 27% increase in job postings over the past year. Klaviyo, a pioneer in the space, is seeking a seasoned Sr. Product Marketing Manager to accelerate their PLG motion. With the company's strong commitment to empowering creators and its expanding user base, this role presents a unique opportunity for a marketer to make a significant impact. Candidates should be well-versed in growth funnels, experimentation, and conversion optimization, as well as have a deep understanding of the Klaviyo platform.

Job Description

About the Role

The Sr. Product Marketing Manager - Growth (PLG) at Klaviyo is a pivotal role that will drive the company's product-led growth motion. This position requires a strategic and execution-minded individual who can partner closely with the Product, Lifecycle Marketing, Web, and Data teams to design and execute growth initiatives. The ideal candidate will have a strong background in product marketing, growth marketing, or a related field, with a proven track record of driving measurable business impact.

As a key member of the Product Marketing team, the Sr. Product Marketing Manager will focus on self-serve growth across the PLG funnel, with an emphasis on free-to-paid conversion, cross-sell, and funnel optimization. This role is ideal for a professional who thrives in fast-paced environments, is data-informed, and has a strong bias toward action.

Klaviyo's product marketing team is dedicated to empowering creators to own their destiny, and this role plays a critical part in achieving that mission. The company values the unique backgrounds, experiences, and perspectives each team member brings, and this role is no exception.

What You Will Do

  • Define growth opportunities across the PLG funnel, from activation through conversion and expansion
  • Partner with Product teams to shape and execute growth initiatives and experiments
  • Develop hypotheses, success metrics, and messaging to support free-to-paid conversion
  • Optimize key user journeys, including post-sign-up onboarding, in-product education, and upgrade moments
  • Craft growth-focused positioning and messaging tailored to user intent and lifecycle stage
  • Support cross-sell initiatives by defining value narratives and in-product education across the product portfolio
  • Partner with Lifecycle Marketing and Web teams to align in-product, lifecycle, and website experiences
  • Translate learnings from experiments into repeatable growth plays and best practices
  • Collaborate with the Data team to analyze user behavior, measure the effectiveness of growth initiatives, and inform future experiments
  • Stay up-to-date with industry trends and emerging best practices in product-led growth

What We Are Looking For

  • 5+ years of experience in Product Marketing, Growth Marketing, or a related field, working on product-led or self-serve SaaS products
  • Strong understanding of growth funnels, experimentation, and conversion optimization
  • Experience with Klaviyo or similar marketing automation platforms
  • Have a strong bias toward action — you move quickly from insight to execution and learn through iteration
  • Comfortable operating in ambiguity and making progress with imperfect information
  • Oriented toward outcomes and impact, not just plans or process
  • Data-informed and curious, using insights to prioritize, test, and refine ideas
  • Collaborative and effective at influencing cross-functional partners to move work forward
  • Thrive in a fast-paced, dynamic environment and enjoy building and iterating quickly

Nice to Have

  • Experience with product development processes and collaboration with engineering teams
  • Knowledge of web development principles and technologies (HTML, CSS, JavaScript)
  • Familiarity with SQL and data analysis tools
  • Certification in marketing automation or a related field
  • Experience working in a remote or distributed team environment

Benefits and Perks

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • Flexible PTO policy and remote work stipend
  • Access to professional development opportunities and training
  • The chance to work with a talented team of professionals who are passionate about empowering creators
  • A dynamic and supportive work environment that values diversity, equity, and inclusion
  • The opportunity to make a significant impact on the growth and success of Klaviyo

How to Stand Out

  • Develop a deep understanding of Klaviyo's platform and product-led growth strategy before applying.
  • Showcase your experience with growth funnels, experimentation, and conversion optimization in your resume and cover letter.
  • Prepare examples of successful growth initiatives you've led or been a part of, and be ready to walk through your thought process and results.
  • Familiarize yourself with the company culture and values, and be prepared to discuss how your skills and experience align with Klaviyo's mission.
  • Be prepared to discuss your approach to collaboration and influencing cross-functional teams, and provide examples from your past experience.
  • Highlight your ability to work in a fast-paced, dynamic environment and adapt to changing priorities and requirements.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.