Sr. Product Marketing Manager

About the Role

The role involves a mix of strategic thinking and hands-on execution, requiring you to stay up-to-date with industry trends, customer needs, and market developments. You will be working in a fast-paced environment, collaborating with product, sales, and marketing teams to ensure alignment and effective execution of GTM strategies.

As a Senior Product Marketing Manager at Zeitview, you will have the opportunity to make a significant impact on the company's growth and success. Your contributions will be instrumental in shaping the product marketing function, driving customer engagement, and establishing Zeitview as a leader in the aerial imaging and inspection industry.

What You Will Do

• Develop and execute go-to-market strategies for key products, features, or verticals, including launches, releases, and market expansion initiatives
• Conduct customer, market, and competitive research to inform strategy, messaging, and product direction
• Define and evolve customer personas and journeys to guide segmentation, targeting, and campaign development
• Partner with demand generation to design and support campaigns that drive pipeline, with increasing ownership over strategy and performance
• Drive and support account-based marketing initiatives for high-value accounts in close partnership with sales
• Establish and track key performance metrics, such as pipeline contribution, conversion rates, and adoption, and use insights to optimize GTM efforts
• Collaborate with product and sales teams to ensure alignment on priorities, messaging, and execution
• Lead sales enablement efforts, developing high-impact tools such as pitch decks, battlecards, and solution narratives
• Develop and maintain a deep understanding of customer needs, preferences, and pain points
• Stay up-to-date with industry trends, market developments, and emerging technologies
• Provide input and recommendations on product roadmap and development priorities

What We Are Looking For

• 7-10 years of marketing experience, with a strong focus on product marketing in a B2B or SaaS environment
• Proven experience owning and executing GTM strategies for product launches and feature releases
• Strong experience with account-based marketing and demand generation, working closely with sales to drive pipeline
• Deep understanding of customer research, segmentation, and competitive positioning
• Demonstrated ability to translate complex technical concepts into clear, compelling messaging
• Experience developing sales enablement content and supporting revenue teams
• Proficiency with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics)
• Strong strategic thinking paired with a willingness to execute hands-on
• Excellent cross-functional collaboration and communication skills
• Highly organized and able to manage multiple priorities in a fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to Have

• Experience with aerial imaging, inspection, or related industries
• Familiarity with renewable energy, infrastructure, or construction sectors
• Knowledge of market trends and developments in the tech industry
• Certification in marketing automation, CRM, or analytics tools
• Experience working in a remote or distributed team environment

Benefits and Perks

• Competitive salary range
• Target annual bonus of 12%
• Eligibility for stock options
• Comprehensive health insurance
• Flexible PTO policy
• Remote work stipend
• Professional development opportunities
• Collaborative and dynamic work environment
• Access to cutting-edge technologies and tools
• Recognition and rewards for outstanding performance

• Ensure you have a strong understanding of product marketing principles, including GTM strategies, customer segmentation, and sales enablement.
• Develop a portfolio that showcases your experience in developing and executing product launches, as well as your ability to craft compelling narratives and messaging.
• Be prepared to provide specific examples of your experience working with cross-functional teams, including product, sales, and marketing.
• Familiarize yourself with Zeitview's products and services, as well as the company's mission and values.
• Practice your ability to communicate complex technical concepts in a clear and concise manner, using simple language and avoiding jargon.
• Highlight your experience with marketing automation, CRM, and analytics tools, and be prepared to provide examples of how you've used these tools to drive growth and revenue.
• Show enthusiasm and passion for the aerial imaging and inspection industry, and demonstrate your willingness to learn and adapt in a rapidly evolving market.