Sr. SEO & Web Specialist (100% Remote)

ClearCaptions, LLC·Remote(Serbia)
Other
GA4GTMSEMrushAhrefsExcelGoogle Sheets

WFA Digital Insight

The demand for skilled SEO specialists has skyrocketed, with a 25% increase in job postings over the last year. As companies prioritize digital presence, experts who can drive organic growth and leverage tools like GA4, GTM, and SEMrush are in high demand. ClearCaptions, a pioneer in communication solutions for seniors, is seeking a seasoned Sr. SEO & Web Specialist to lead their online growth strategy. With a unique focus on serving the senior demographic, this role offers a chance to make a real impact. Before applying, candidates should be aware of the company's commitment to innovation, customer trust, and collaboration.

Job Description

About the Role

The Sr. SEO & Web Specialist will be the driving force behind ClearCaptions' organic growth and online user experience. This role focuses on delivering measurable ranking improvements through technical precision, analytical insights, and high-performing content execution. As a key member of the team, you will lead the build-out of a scalable SEO program that compounds over time, ensuring web properties are high-performing, accessible, and strategically aligned to drive organic demand.

The role will act as a crucial liaison between external agencies, internal web developers, and marketing stakeholders. You will ensure seamless collaboration and communication to drive results. As a remote position, you will have the flexibility to work from anywhere, with a focus on delivering exceptional outcomes.

ClearCaptions is committed to improving the lives of seniors and their caregivers through innovative communication solutions. As a company, they prioritize integrity, accountability, collaboration, service, and quality. The successful candidate will embody these values and be excited about working in a fast-paced environment.

What You Will Do

  • Own the organic content roadmap and partner with the Content Strategist, Copywriter, and Designer to publish best-in-class content that drives lead generation.
  • Support on-page SEO initiatives across internal WordPress and eCommerce environments, ensuring URL structures and metadata are optimized.
  • Track, analyze, and report on SEO performance metrics using GA4, Google Search Console, and Google Tag Manager, highlighting technical findings, trends, and growth opportunities.
  • Collaborate on quarterly business reviews (QBRs) to highlight SEO performance, technical findings, trends, and ROI.
  • Lead ongoing keyword research for traditional search and emerging AI Overviews to identify high-intent opportunities and provide data-backed insights on user intent.
  • Write Point of View (POV) documentation to convey the 'why' behind SEO trends and algorithm updates.
  • Use enterprise tools like Screaming Frog, Ahrefs, SEMrush, and Google Search Console to identify and prioritize issues related to crawling, indexing, and site architecture.
  • Perform UAT to ensure deliverable accuracy and maintain best practices in schema markup, internal linking, crawl efficiency, and Core Web Vitals.
  • Act as the primary day-to-day SEO contact with external digital agencies, ensuring seamless execution of technical audits and deliverables.
  • Work with paid search, social media, and email teams to ensure a holistic 'one-marketing' approach.

What We Are Looking For

  • 5+ years of experience in SEO, with a focus on technical SEO and content strategy.
  • Expertise in GA4, GTM, SEMrush, Ahrefs, and Google Search Console.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and collaboration skills, with experience working with cross-functional teams.
  • Strong understanding of web development principles, including HTML, CSS, and JavaScript.
  • Experience with WordPress and eCommerce platforms.
  • Knowledge of keyword research tools and techniques.
  • Strong writing and documentation skills, with the ability to convey complex ideas simply.
  • Bachelor's degree in a related field, such as Marketing, Computer Science, or Communications.

Nice to Have

  • Experience withGenerative Engine Optimization (GEO/AEO) programs.
  • Knowledge of emerging AI Overviews and their application in SEO.
  • Certification in SEO, Google Analytics, or related fields.
  • Experience working with seniors or in the healthcare industry.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work remotely and flexible working hours.
  • Collaborative and dynamic work environment.
  • Professional development and growth opportunities.
  • Access to the latest tools and technologies in the industry.
  • Recognition and reward for outstanding performance.
  • Comprehensive health insurance and wellness programs.
  • Generous PTO and paid holidays.

How to Stand Out

  • tip: Develop a strong understanding of GA4, GTM, and SEMrush to stand out in the application process.
  • tip: Showcase your expertise in technical SEO and content strategy through specific examples and case studies.
  • tip: Highlight your ability to work collaboratively with cross-functional teams and external agencies.
  • tip: Prepare to discuss your approach to keyword research, on-page optimization, and link building.
  • tip: Be ready to talk about your experience with web development principles, including HTML, CSS, and JavaScript.
  • tip: Research ClearCaptions' mission and values to demonstrate your alignment with the company's goals and culture.
  • tip: Prepare questions to ask the interviewer about the company culture, team dynamics, and opportunities for growth and development.

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