Staff Data Scientist, Marketing

About the Role

As a Staff Data Scientist, you will be part of the Marketing Science team, which acts as the engine behind Reddit's growth. The team leverages advanced experimentation, causal inference, and econometrics to understand user engagement and advertiser acquisition. Your expertise will be crucial in setting the long-term strategic goals for Reddit's marketing measurement, influencing senior leadership and defining how the company values its brand and performance efforts.

Reddit's community-driven approach, with over 100,000 active communities and approximately 126 million daily active unique visitors, provides a unique environment for a data scientist to make a significant impact. The company's remote-friendly culture allows for flexibility and autonomy, essential for a high-autonomy, high-impact role like this.

What You Will Do

• Define the 2–3 year technical roadmap for marketing measurement, establishing key metrics and frameworks that guide marketing budget allocation.
• Build and refine Media Mix Models (MMM) and Multi-Touch Attribution (MTA) systems to quantify the incremental impact of marketing spend.
• Design unified frameworks to optimize marketing aimed at both new advertisers and new users, identifying synergies between brand awareness and growth.
• Lead the design of complex incrementality testing and geo-holdout experiments to measure the long-term 'halo effect' of brand marketing on organic growth.
• Collaborate with Marketing, Growth, and Finance teams to translate complex data insights into actionable budget shifts.
• Mentor junior scientists and set the technical bar for code quality and statistical rigor across the Marketing organization.
• Develop methodologies to measure the impact of marketing campaigns on user engagement and advertiser acquisition.
• Work closely with cross-functional teams to ensure data-driven decisions are made across the company.
• Stay updated with the latest trends and technologies in data science and marketing analytics, applying this knowledge to continuously improve marketing measurement and optimization.

What We Are Looking For

• Advanced degree in a quantitative field such as Statistics, Economics, Computer Science, or Mathematics.
• Proven experience in a data science role, preferably in marketing or a related field, with a focus on driving business growth through data-driven insights.
• Expertise in data analysis, econometrics, and statistical modeling, with the ability to apply these skills to real-world marketing challenges.
• Experience with programming languages such as Python, R, or SQL, and familiarity with data visualization tools.
• Strong understanding of marketing principles, including brand building and performance marketing, with the ability to apply data science principles to these areas.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with cloud-based data platforms and big data technologies is a plus.
• Familiarity with machine learning algorithms and their application in marketing is desirable.

Nice to Have

• Experience working with large datasets and distributed computing environments.
• Knowledge of marketing automation platforms and CRM systems.
• Familiarity with A/B testing and experiment design.
• Experience with agile development methodologies and version control systems.
• Certification in data science or a related field is a plus.

Benefits and Perks

• Competitive salary and benefits package.
• Equity in a growing company.
• Flexible PTO policy and remote work options.
• Access to professional development opportunities and training.
• Health, dental, and vision insurance.
• 401(k) matching program.
• Annual stipend for remote work setup and professional development.
• Access to Reddit's internal communities and networking opportunities.

• Familiarize yourself with Reddit's community-driven approach and how data science contributes to its growth.
• Highlight your experience with data analysis, econometrics, and statistical modeling in your application.
• Be prepared to discuss how you stay updated with the latest trends and technologies in data science and marketing analytics.
• Showcase examples of complex data projects you've led and their impact on business growth.
• Prepare to discuss your approach to mentoring junior scientists and setting technical standards.
• Make sure your resume and cover letter are tailored to the role, emphasizing relevant skills and experiences.
• Research Reddit's culture and be ready to discuss how your values align with the company's mission.