Staff Integrated Campaigns Manager

About the Role

Docker's commitment to innovation and customer satisfaction is reflected in its rapid product launch cadence, which demands a marketing team that is agile, proactive, and always ready to adapt. As a Staff Integrated Campaigns Manager, you will play a critical role in ensuring that Docker's marketing efforts keep pace with the company's evolving product suite and positioning.

You will report to the Head of Integrated Marketing Campaigns within the Growth Marketing department, working closely with cross-functional teams including Product Marketing, Product Management, Web, and Marketing Operations. Your success will be measured by the pipeline and revenue impact of your campaigns, rather than activity metrics, emphasizing the importance of strategic thinking and outcome-driven decision-making.

What You Will Do

• Develop and execute global integrated campaign strategies aligned with Docker's monthly product launches, demand generation goals, and customer expansion motions.
• Lead the planning and execution of webinar campaign programs, including strategy, audience targeting, content coordination, promotion, and post-event nurture and ROI reporting.
• Design and refine lead scoring models in Marketo, collaborating with Marketing Operations to ensure that scoring reflects true buying signals and contributes to a clean, qualified pipeline.
• Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops.
• Serve as a senior stakeholder representative in high-stakes cross-functional planning, communicating campaign performance, trade-offs, and recommendations to VP and C-level audiences.
• Partner deeply with Product Marketing and Product Management teams to ensure that campaigns are aligned with product launches and positioning.
• Own the analysis and reporting of campaign performance, using data to inform future campaign strategies and optimizations.
• Collaborate with the Growth Marketing leadership to set campaign strategies and goals.
• Develop scalable, repeatable campaign frameworks that can absorb Docker's monthly launch cadence without compromising quality or speed.

What We Are Looking For

• 5+ years of experience in marketing, preferably in a demand generation or campaign management role.
• Strong proficiency in Google Analytics, Salesforce, and Marketo, with the ability to analyze data and draw actionable insights.
• Experience with campaign strategy, execution, and analysis, including lead scoring and attribution modeling.
• Excellent communication and project management skills, with the ability to work effectively in a cross-functional environment.
• Strong understanding of the marketing funnel and the role of campaigns in driving pipeline and revenue growth.
• Ability to think critically and strategically, with a focus on outcome-driven decision-making.
• Experience with webinar program management, including strategy, execution, and analysis.
• Knowledge of adjust and other marketing tools is a plus.

Nice to Have

• Experience working in a fast-paced, remote-first environment.
• Familiarity with Docker's products and the developer tooling landscape.
• Certification in marketing automation platforms, such as Marketo or Salesforce.
• Experience with data visualization tools, such as Tableau or Power BI.

Benefits and Perks

• Competitive compensation package.
• Equity in a pioneering company in the developer tooling space.
• Comprehensive health insurance package.
• Flexible PTO policy that allows for a healthy work-life balance.
• Remote work stipend to support your home office setup.
• Access to cutting-edge marketing tools and technologies.
• Opportunities for professional growth and development in a rapidly expanding company.
• Collaborative, dynamic work environment with a team of marketing professionals.

• Develop a deep understanding of Docker's product suite and positioning to create campaigns that resonate with the target audience.
• Highlight your experience with campaign strategy, execution, and analysis, and be prepared to provide examples of your work.
• Demonstrate your proficiency in marketing automation platforms, such as Marketo or Salesforce, and show how you have used data to inform campaign decisions.
• Showcase your ability to think critically and strategically, with a focus on outcome-driven decision-making.
• Be prepared to discuss your experience with lead scoring and attribution modeling, and how you have used these concepts to drive campaign optimization.
• Emphasize your excellent communication and project management skills, and provide examples of how you have worked effectively in cross-functional teams.
• Consider including examples of your work with webinar program management, including strategy, execution, and analysis, to demonstrate your expertise in this area.