Staff Lifecycle Marketing Manager
WFA Digital Insight
The demand for skilled lifecycle marketing managers has surged, with a 25% increase in job openings over the past year. As companies like Gitlab invest in personalized customer journeys, professionals with expertise in marketing automation and data analysis are in high demand. With over 50 million registered users, Gitlab offers a unique opportunity to work with a leading DevSecOps platform. Before applying, candidates should be prepared to showcase their experience with Marketo and a deep understanding of B2B SaaS marketing principles.
Job Description
About the Role
The Staff Lifecycle Marketing Manager plays a critical role in owning the lifecycle communications strategy for Gitlab prospects. This senior individual contributor position requires a unique blend of strategic thinking, hands-on experience with marketing automation, and data-driven decision-making. The successful candidate will work closely with various teams, including Campaigns, Marketing Ops, Data Analytics, Product Marketing, Field, and Events, to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle.The role entails creating, monitoring, and improving complex automated campaign journeys and triggers, as well as developing communication plans for key opportunities to engage with Gitlab. The Staff Lifecycle Marketing Manager will also act as an email marketing subject matter expert, helping the team incorporate best practices into planning, decisions, and execution.
As a key member of the marketing team, the Staff Lifecycle Marketing Manager will drive strategy while staying hands-on across copy, segmentation, QA, testing, launch, and reporting. The ability to use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis, is essential for success in this role.
What You Will Do
- Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to educate and motivate prospective customers
- Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch
- Develop communication plans for key opportunities to engage with Gitlab, including live events, webcasts, workshops, and priority campaigns
- Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
- Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis
- Act as an email marketing subject matter expert, helping the team incorporate best practices into planning, decisions, and execution
- Drive prospect engagement, funnel progression, and revenue growth through continuous testing and optimization
- Work closely with cross-functional teams to prioritize and deliver programs that engage prospects and move them through the buyer lifecycle
What We Are Looking For
- 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company
- Strong experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns
- Expertise in Marketo for marketing automation
- Proven track record of using data-driven insights to drive campaign optimization and revenue growth
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Strong analytical and problem-solving skills
Nice to Have
- Experience working with enterprise IT buyer and software developer customer personas
- Knowledge of CRM software and data management principles
- Certification in marketing automation or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO and holiday policy
- Remote work stipend and flexible working arrangements
- Professional development opportunities and access to industry conferences
- Collaborative and dynamic work environment
How to Stand Out
- Familiarize yourself with Marketo and its applications in marketing automation
- Showcase your experience with data-driven decision-making and campaign optimization
- Highlight your ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Prepare examples of your work in lifecycle marketing and email marketing
- Research Gitlab's products and services to understand their marketing goals and challenges
- Be prepared to discuss your experience working with cross-functional teams and stakeholders
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