Staff Product Marketing Manager | Germany | Remote

Marketing

GTM

WFA Digital Insight

As the demand for product marketing specialists with a technical bent continues to surge, roles like this one at Grafana Labs stand out for their emphasis on open-source strategy and innovation. With the global observability market projected to grow significantly, professionals with GTM expertise are in high demand. Grafana Labs' commitment to transparency, autonomy, and trust sets it apart in the remote job market. Before applying, candidates should be aware of the need for strategic thinking, hands-on execution, and the ability to teach product managers about growth and demand. With over 20 million users and a client list that includes Bloomberg and eBay, Grafana Labs offers a unique environment for product marketers looking to make a meaningful impact.

Job Description

About the Role

The Staff Product Marketing Manager position at Grafana Labs is a pivotal role that requires a deep understanding of the technical audience and the ability to develop Go-To-Market (GTM) programs that effectively communicate the value of Grafana Labs and its products. As a key member of the Product Marketing team, you will be responsible for messaging and positioning across key personas and product areas, working closely with both product management and enablement to facilitate buyers' purchases and sellers' sales. The role is embedded within the Product organization, indicating a focus on product marketing knowledge that can be codified into tools and processes accessible to the entire organization.

Given the fast-paced and growing nature of Grafana Labs, this role demands both strategic planning and hands-on tactical execution. The ideal candidate will have a passion for open source, cloud native, and infrastructure technologies, along with the ability to clearly articulate the value of technical products to customers and sellers alike.

What You Will Do

Actively partner with Product Managers to define product value, messaging, and GTM strategy, from competitive positioning to sales enablement collateral.
Partner with product management, engineering, and various go-to-market functions to create materials that aid customers in evaluating and adopting Grafana Labs' products.
Own and manage the launch of new products or features relevant to target buyers.
Conduct internal and customer research to understand pain points, competition, and opportunities.
Teach go-to-market and sales teams how to gain value from Grafana Labs' products, including delivering training and enablement.
Own customer lifecycle campaigns to strategically shape marketing programs and drive growth across the entire customer journey.

What We Are Looking For

5+ years of relevant experience in product marketing, solutions marketing, or product management.
Experience with marketing and selling to a technical audience.
A passion for open source, cloud native, and infrastructure technologies.
Proven ability to take on complex projects and efficiently drive them from start to finish.
Ability to clearly articulate the value of technical products to customers and sellers alike.
Experience with GTM strategies and product launches.
Strong collaboration and communication skills.

Nice to Have

Experience with observability strategies and tools such as Grafana, Prometheus, and Loki.
Knowledge of cloud computing platforms like AWS, GCP, or Azure.
Certification in product marketing or a related field.
Experience working in a remote-first company.

Benefits and Perks

Competitive salary and benefits package.
Opportunity to work with a global, collaborative team.
Flexible, remote work environment.
Professional development opportunities.
Access to cutting-edge technologies and tools.
Recognition and rewards for outstanding performance.
Comprehensive health insurance and wellness programs.
Generous PTO and holiday policies.

How to Stand Out

Tip: Highlight your experience with GTM strategies and product launches, especially in technical fields.
Ensure your resume and cover letter clearly articulate your ability to communicate complex technical information to various audiences.
Prepare examples of successful product marketing campaigns you've led or been a part of, and be ready to discuss them in detail.
Show a genuine interest in open-source technologies and observability strategies, and be prepared to discuss how you stay updated with the latest trends.
When discussing your experience, focus on metrics and outcomes rather than just responsibilities, to demonstrate your impact.
Consider creating a portfolio or bringing examples of your work to the interview to showcase your skills and experience.
Research Grafana Labs' products and services beforehand to understand how your skills align with their needs and to prepare thoughtful questions for the interview.

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